Recently adidas decided to drastically change their football footwear approach. No more Predator, F-50, Nitrocharge or 11Pro, place for Chaos and control.
For the 3-stripes, there are only two types of players – those that cause chaos and those that control everything. The game changers and the play makers. The best managers, players and minds have spoken – football has changed.
In the words of Pep Guardiola: “It’s chaos or control. There are players who think more about what the team needs and what is the best solution for the team. This kind of player is an intelligent player who has a vision about what the team needs. He controls.”
“Then there are the ones who cause chaos. The ones who play on instinct and on talent. They are a little outside of the field. They can create absolutely everything and you can’t control that. You cannot limit that.”
Some players are born to control. They are the ones that pull the strings and set the pace. Every great team needs the players that keep it on track. That bring the coaches plans into action. They bring order to a chaotic game. Players like Mesut Özil, James Rodríguez, Oscar, Manuel Neuer and Ivan Rakitić are the glue of some of the world’s best teams. For these players, adidas has designed ACE15.
ACE15 is built to control. The revolutionary CONTROL WEB gives ultimate ball control, thanks to an engineered 3D material. A 3-layer compound combines with grippy EVA for an unbeatable touch. A ground breaking new stud configuration puts more studs on the ball during foot-over moves to allow for complete ball control. The unique NSG (Non-stop grip) skin uses 3D dots for perfect control in all conditions. The players that run the show now have the boots to dominate.
Some players can never be controlled. They are the spark that ignites a game. They defy rules and structure. The moment of genius that gets the crowd off their seat – that’s their speciality. There is no defence and no tactic that can control them. These players are specialists in chaos. Thomas Müller, Gareth Bale, Luis Suárez, Karim Benzema and Álvaro Morata, these players strike without a moment’s notice. For them, adidas has created X15.
X15 is the ultimate weapon for the game’s most dangerous players. The TECHFIT COLLAR offers a compression fit around the ankle for superior support and fit. The X-CLAW base is built to give complete traction with a lightweight feel. The innovative X-CAGE is built for the most dynamic and agile players in the world. A fragmented and lightweight design gives ultimate support during the most agile movements. The X-SKIN is made up of a complex three layered system that delivers comfort, protection and performance in any conditions. A game changing product for game changing players.
Some of the world’s best players will wear ACE15 and X15 for the first time at the UEFA Champions League Final in Berlin on Saturday 6th June, with the boots available to purchase from Wednesday 1st July at adidas own-retail outlets and specialist retailers worldwide. [Source: adidas.com]
By drastically changing their footwear range, and “killing” one of the most known and iconic Predator boot, adidas acknowledges the profound need to evolve with a game that has immensely changed.
Change is not a concept that is easily accepted and embraced, especially in big corporation, but adidas proves us otherwise.