The FIFA partners’ concerns continue. Visa released a statement about FIFA in the wake of U.S. corruption charges against football’s governing body. In Visa’s statement, the company expressed disappointment, and mentioned reassessing its sponsorship if FIFA did not immediately make changes.
The statement reads:
“Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organization. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere.
Visa became a sponsor of FIFA because the World Cup is one of the few truly global sporting events with the power to unite people from around the world through a common love of football.
Our sponsorship has always focused on supporting the teams, enabling a great fan experience, and inspiring communities to come together and celebrate the spirit of competition and personal achievement – and it is important that FIFA makes changes now, so that the focus remain on these going forward. Should FIFA fail to do so, we have informed them that we will reassess our sponsorship.” [Source: USA Today]
Visa became the sixth top-tier FIFA Partner in 2007 and recently extended its relationship until 2022. With worldwide exclusive access to all FIFA competitions, Visa and FIFA create unique programmes at FIFA tournaments that benefit Visa account holders and clients. These programmes reinforce the value of the brand, build client business and enhance the football experience for Visa cardholders.
A statement that is quite bold where finally, a FIFA partner openly threatens to pull the plug. After Continental, Castrol, Sony, Emirates, Johnson & Johnson exited FIFA sponsorships, the question is “who’s next”?