There is a handful of marketers that inspire me and admire. One of them is Stan Phelps. Stan developed the concept of rethinking the business with the power of G.L.U.E. In a TED video, Stan shares with us what this is.
According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. There is a need to create powerful unique experiences to drive differentiation,loyalty and referrals. A little less interruption and a little more action. The solution is G.L.U.E, the practice of giving little unexpected extras to exceed expectations. Doing the little signature things that can make a big difference.
Stan Phelps is the founder of 9 INCH, a consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers.
He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, and the Golden Goldfish. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.