The new partnership, which will run until 2018, extends a deal that first commenced in 2009.
In addition to the Champions League and Europa League, UniCredit is already an official partner of the Super Cup, the Women’s Champions League, the Futsal Cup finals and the Youth League.
UniCredit chief executive Federico Ghizzoni said: “More than 300 Uefa Champions League-related campaigns initiated across our group show the appreciation of our markets and divisions for this sponsorship. Having effectively established our brand, the augmented rights package allows us to shift our focus to support the daily business and empowering the local brands.”
UEFA marketing director Guy-Laurent Epstein added: “Their (UniCredit’s) renewed and extended support and contribution, particularly in the promotion of our competitions across Eastern Europe, is highly valued.”
UniCredit joins the likes of Sony, Heineken and Nissan as an official Champions League partner for the next three years, and also joins FedEx, which signed a new three-year deal in May, as a main sponsor of the Europa League. [Source: Sport Industry Biz]