Aguero Replies to Fans Tweets with his Feet

Hi everyone,kun aguero gillette
Gillette asked Kun Aguero to reply to fans tweets in a very unexpected fashion: with his feet. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.

Creativity at its best, and a fun way to engage online with fans. The story doesn’t tell how long it took Aguero to write one tweet, but it’s unexpected, fun and challenging.

Karl Lusbec