Manchester United reached that stunning amount y adding their follower count for their 10 most popular social networks, led by Facebook which accounted for 63.9 per cent of the total.
The remainder is accounted for by Tencent Weibo, Sina Weibo, Line, Instagram, Google Plus and Twitter which each account for between 5 and 8 per cent – with the first two highlighting the growing importance of the Chinese market to the club.
This follows a period of stratospheric growth in the club’s digital fan base which has expanded by over 200 per cent in the last two years alone, up from just 33m in 2013, despite a dry spell which has seen the team fail to add any new silverware to their threadbare trophy cabinet. [Source: The Drum]
Manchester United still have a mountain to climb if they wish to reach the top of the global tree however with both Barcelona and Real Madrid sitting pretty with 196m and 145m followers respectively.
The key takeaway here is the growth of Manchester United social media in markets like China. It outlines a fantastic effort of not only localising content, but creating relevant content for this market. Clubs who understand this, will be successful in those markets.