adidas marked their partnership with Manchester United by an inspirational launch of the home kit and took inspiration from the iconic kits of the past with the aim to break expectations.
Taking inspiration from classic three-stripe United kits from the 1980s, adidas have reengineered these iconic designs with a modern twist, taking familiar style features that were loved by the fans and combined them with the latest performance technologies to produce innovative, modern classics.
The new looks shirts include the latest in adidas lightweight and breathable technologies to ensure the players take to the pitch with the most innovative kit design ever. The new home kit, which will be debuted in the opening game of the season at Old Trafford, features a classic v neck cut collar and three stripe design down the shoulder. There is also a graphic design on the hem of the shirt taken from the 1990 shirt famously worn by Ryan Giggs in his debut season.
The new look shirts will be launched as part of the “Break Expectations” campaign, released by adidas to demonstrate the start of a new era for the football club as they return to the UEFA Champions League and start the 2015/16 season. The campaign imagery and short films are inspired by the club’s iconic trident taken from the club crest and used by the players to set the tone for the forthcoming season. [Source: adidas.com]
The 3-stripes signed a £750 million record deal with the Red Devils and capitalise on the return of the club in Champions League. Manchester United Group Managing Director, Richard Arnold comments:
“Everyone at Manchester United is very proud of the shirt’s classic design, which draws upon the Club’s iconic kits of yesteryear. Manchester United and adidas have a long and illustrious history in football, both leading the way in innovation and performance.
“The design of the 2015/16 kit will not only appeal to our loyal supporters, it will also showcase adidas’ expertise in creating state of the art performance products for the football industry.
We look forward to sharing the designs for our complete adidas range with fans via our 100m social media connections, as well as seeing them within the stadium and on the streets, creating a new classic design culture, opening a new chapter in Manchester United’s history.
We are proud to welcome adidas back to the Manchester United family and look forward to a successful and exciting future together.”
Steve Marks, adidas Sports Marketing Director for Manchester United commented:
“This special club has always broken expectations. Sir Alex Ferguson’s historic success, Beckham from the halfway line, the unlikely victory against Bayern Munich in 99, all of these moments demonstrate a club with not only a proud history but also a reputation for success and the unexpected. adidas is immensely proud to be part of that history and to be returning once again as partners of Manchester United Football club for another 10 years.
With Chelsea and Manchester United partnerships, adidas strengthens its presence in the UK, and ensures global visibility, brand awareness, but most importantly, major replica sales in domestic and international markets to reach 1.7 million a year.