Hublot continues to position itself in football. After partnering with Paris St Germain, and launching a limited edition watch with the French Champions, Hublot has become the Official watch partner of the UEFA Champions League.
Hublot is the official licensed watch partner for UEFA flagship competitions. The Champions League and the UEFA Europa League. Hublot products and marks will be displayed on the fourth official boards for every match in the competitions from 2015-18.
This new collaboration with the best of the best club football competition represents the accomplishment of the company’s sporting strategy regarding football. The new design is directly inspired by a Hublot watch and the ultimate stage of the UEFA Champions League brand.
The optimised design integrates ergonomic handling and a weight that has been strictly limited at every stage of its technical development to avoid unnecessary excess efforts.
The carefully designed appearance makes it not only practical, but also beautiful in appearance with its styling that now blends together the features of a watch and the UEFA Champions League brand. The official launch of the UEFA Champions League board will take place during the first leg of Play-Off matches on the 18th August 2015.
Hublot also become the official UEFA Europa League watch partner, unveiling a specific fourth official board inspired by the new UEFA Europa League brand. This board will be used for all matches as of the group stage in the largest professional club football competition in the world.
Ricardo Guadalupe, CEO of Hublot, said: “It is an immense honour and a privilege for Hublot to become a partner of the major club competitions organised by UEFA. The work we have already performed together is part of the long-term relationship that Hublot has built with UEFA. As partners we have created an item with an innovative design that reflects the quality of both brands.”
Guy-Laurent Epstein, Marketing Director of UEFA Events S.A. said: “We are delighted to welcome Hublot as the Official Licensed Watch Partner of the UEFA Champions League and UEFA Europa League. The brand fits perfectly with the prestigious and exciting nature of our top club competitions. We look forward to developing new bespoke timepieces together as well as of course seeing the newly designed fourth official boards in action.”
Hublot is becoming more and more part of the football landscape. Partnering with a global club and now the UEFA official competitions, a brand positioning à la Emirates?