adidas to Launch the UEFA Champions League Ball at #bethedifference World Final

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Hi everyone,ucl2
adidas will launch today the Finale 15, Official Match Ball of the UEFA Champions League 2015/16, during the brand’s #BETHEDIFFERENCE World Finals in Marseille.

The ball, which will be used throughout the Group Stages of this season’s UEFA Champions League and which has already been in play at the preliminary qualifying playoff rounds, is poised to be one of the highlights at adidas’ unique celebration of football in Marseille, which will see Manchester United, Real Madrid, AC Milan, Bayern Munich, Chelsea FC and Juventus being brought together for the first time for a tournament like no other.

The adidas Finale 15 continues to boast the traditional and world famous star panel design but with a twist – it features a reinterpretation of the elements contained on the city crest of Milan – the location for this year’s UEFA Champions League Final.

ucl4 UCL 1

ucl2 ucl3

The stars of the predominantly white ball come in striking tones of blue which carry a distinctive snake skin element. In addition these also feature design references to the colours of the EXPO – a Universal Exposition to be held in Milan this year. [Source: adidas.com]

I cannot emphasise enough on the marketing importance and relevance of a competition matchball. An icon that has a marketing lifetime pre, during and after the event.  

Karl Lusbec

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