The line between sport and fashion can sometimes be very thin. Among other reasons, global clubs partner with fashion brands in order to create new revenue streams, tap into a different target audience and position their image on that specific segment. Graphic designer Emilio Sensolini took football and fashion to a whole new level and created football federation kits designed by national fashion brands. Take a look.
I would argue that some kits would top regular football kits sales, but that would be my own opinion. It’s intersting though to notice that when there is a will to design striking football kits, there is a way to do so.
What do you think? What’s your favourite kit?