We’re Sorry Harry: How to Best Use Perimeter Advertising

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Hi everyone,keep-calm-and-drink-licor-beirão-2
Last week, Bruno Alves Kung Fu kick – that almost decapitated Harry Kane – got him a one way ticket to the showers before his team mates. Portuguese liquor brand Licor Beirao uses its perimeter advertising to apologise to the Spurs striker. 

If one wants to know how a brand can best utilise football perimeter advertising, check out what Licor Beirao did. It’s funny, cool, inspirational and extremely clever.

I really hope Licor Beirao continues to surprise us this way, it was incredibly refreshing and amusing. We don’t know if Harry Kane received the bottle though. To be continued.

Karl Lusbec