Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
I often mention the importance of such partnership for football brands. Not only the marketing platform is significant, but it strengthens the brand image on a football map.
Nike partners with the Premier League, Serie A and La Liga, 3 key european leagues, while adidas partners with the Ligue 1, and the Bundesliga. The 3-stripes is also the official matchball supplier of FIFA and UEFA competitions.
About the partnership, Lorenzo Moretti, Vice President and General Manager of Nike Football in Western Europe said: “We are delighted to extend this partnership, which began in the 1996–97 season. Nike is the leading brand in football and is continually innovating through the relationships we hold with the world’s best players, clubs, federations and leagues”
Javier Tebas, President of La Liga declares, “La Liga is in a process of international expansion and partnering with Nike contributes to build our global prestige. It is a strategic partner with which we will work to develop our brand and football in general. We are very satisfied with this agreement.”
“We consider La Liga to be the strongest league in the world, with the best clubs and players and it is important that we have an iconic ball,” adds Adolfo Bara, La Liga Commercial Director. “Together with Nike we want to support football around the world — using our athletes, experience and resources to assist the development of our sport overseas – including the USA and China.” [Source: Nike, SGB Footwear]