Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
In 2003, a young Cristiano Ronaldo signed with Nike. In the years since, he has worn more than 60 different Nike Mercurial boots, scoring goals, breaking records, and amassing trophies along the way. The successful partnership between Nike and Ronaldo will continue well into the future with a new, long-term contract.
“I have a great relationship with this brand, I have great friends here in the company,” says Ronaldo. “We work as a family too,” he adds. “This is my brand.”
Ronaldo is having yet another incredible year, for both club and country, and is unquestionably an icon of the game. He transcends football and is the most popular athlete on social media and the most famous athlete in the world.
Ronaldo’s extensive feedback and insights have helped Nike’s design team on numerous products, especially the Mercurial Superfly boots that he wears. His commitment to fitness has also informed Nike’s training products, while his style is regularly on display in Nike Sportswear. Notably, of all of the athletes in the Nike family, it was Cristiano Ronaldo who was the first to don the new HyperAdapt 1.0 shoes.
But Ronaldo will always be best known for the incredible goals he has scored in Nike Mercurial boots.
Although Nike have not confirmed if the contract is life-long, the 31-year-old said he is part of the ‘Nike family for life’. Ronaldo would become just the third Nike athlete in history to sign a life-long contract, behind James and Michael Jordan.
This new contract comes just days after Ronaldo signed a 5 year extension at Real Madrid, keeping him at Los Blancos until 2021. The new deal means CR7 will become the highest earning footballer in the world, taking home £365,000 per-week after tax. [Source: SportQuake; Nike]