Cut my arm, there will be football and only football coming out. Indeed, not only I am a former semi professional football player, I also combined my love of this sport with 11 solid marketing experience at adidas Headquarters, EA Sports, and now working as a Sports Marketing Director at KFL Marketing.
I want to give you a football marketing angle and how, why partnership deals are made. Why clubs and players are now brands, and how football marketing is essential to the development and a sustainable future in football. I will focus essentially on adidas, Nike and Puma -and also other football brands- in order to give you an understanding of the fantastic industry I work in.
Enjoy my Football Lounge!