About Me

Cut my arm, there will be football and only football coming out. Indeed, not only I am a former semi professional football player, I also combined my love of this sport with 11 solid marketing experience at adidas Headquarters, EA Sports, and now working as a Sports Marketing Director at KFL Marketing.

I want to give you a football marketing angle and how, why partnership deals are made. Why clubs and players are now brands, and how football marketing is essential to the development and a sustainable future in football. I will focus essentially on adidas, Nike and Puma -and also other football brands- in order to give you an understanding of the fantastic industry I work in.

Enjoy my Football Lounge!
Karl


37 thoughts on “About Me

    Efrem Leigh said:
    February 15, 2010 at 1:54 pm

    Hi Karl, congrats on your new blog!
    I look forward to following it with interest!
    regards
    Efrem Leigh
    http://www.football-jobs.com

    Like

    Ruud said:
    February 19, 2010 at 1:30 am

    Great stuff Karl!

    Catch-up soon.

    Ruud

    Like

      Karl Lusbec responded:
      February 19, 2010 at 10:42 am

      Hey Ruud,
      For one second I thought I had a comment from Ruud the Dutchman! 🙂
      Thanks for the compliment and speak soon!

      Like

    catalin dobre said:
    February 19, 2010 at 2:08 pm

    Hy,

    Great website!!! I loved the video with puma!!! Also just an idea focus on advertisments and commments….
    It is good to see the term footbal used not soccer… the real footbal!

    Catalin Dobre
    Mba student JAmes Madison Univ.

    Like

      Karl Lusbec responded:
      February 19, 2010 at 2:57 pm

      Thanks Catalin, The Puma viral is very strong and I will follow up on it the next few days with some additional videos. Stay tuned!! 🙂

      Like

    JM said:
    February 20, 2010 at 8:57 pm

    A quand la version Française???,

    Like

      Karl Lusbec responded:
      February 27, 2010 at 10:59 am

      Salut JM, les articles sont principalement en anglais vu que le football a une portée internationale 😉 Mais je posterais prochainement quelques articles en Francais. 🙂

      Like

    Juan said:
    March 3, 2010 at 6:40 pm

    Great site. Look forward to eventually having you on our show and picking your brain.

    Like

      Karl Lusbec responded:
      March 3, 2010 at 7:21 pm

      Thanks Juan. Feel free to browse My Football Lounge and share your inputs with us. Cheers
      Karl

      Like

    oldehomesteadgolfclub said:
    March 10, 2010 at 7:14 pm

    Very nice blog, looks like you know what you’re doing. Best of luck with your future endeavors!

    Like

    Karl Lusbec responded:
    March 10, 2010 at 11:05 pm

    Thanks a lot oldehomesteadgolfclub. Glad you enjoy it 🙂

    Like

    manuella francois saint cyr said:
    March 25, 2010 at 5:05 am

    Salt karl!!

    Like

      Karl Lusbec responded:
      March 25, 2010 at 9:53 am

      Hello Manuella!
      Welcome to My Football Lounge!

      Like

    FABO said:
    May 6, 2010 at 8:23 pm

    Hello, Karl
    Curious. Are you still employed by Adidas? If not, what do you currently do on a full-time basis? I came across your site while browsing on the web. Thanks for sharing your love with the rest of us. Kindly appreciated.

    FABO

    Like

    Karl Lusbec responded:
    May 7, 2010 at 9:17 am

    Hello FABO,
    Welcome here. I am now self employed ie a Football marketing consultant. An activity that takes 90% of my time with World Cup around the corner, but I love it.

    Like

    Michael Williams said:
    May 11, 2010 at 11:17 pm

    Great site and blog Karl.

    Keep up the good work.

    Like

    Karl Lusbec responded:
    May 11, 2010 at 11:57 pm

    Thanks a lot Michael. Welcome to My Football Lounge!
    Keep in touch

    Karl

    Like

    ReadersHeaven said:
    September 23, 2010 at 2:54 pm

    Hi, nice to meet you !

    Like

    Karl Lusbec responded:
    September 23, 2010 at 3:19 pm

    Hi, nice to meet you too!

    Like

    Ian McArthur said:
    February 27, 2011 at 6:39 pm

    Hi Karl,

    Having worked with Adidas you might have some ideas for marketing my unique coaching concept. What do you think about it?

    Kind Regards,
    Ian McArthur http://www.theotherfootsoccerschool.com
    Great blog by the way!

    Like

    Karl Lusbec responded:
    February 28, 2011 at 10:30 am

    Thanks Ian, I will follow up with you by email.

    Keep in touch!
    Karl

    Like

    JOHNNY EDWARD johnnyedward09@gmail.com said:
    March 21, 2011 at 6:29 pm

    How can I contact you Karl? I’m a sports journalist with Nigeria’s foremost sports daily Complete Sports.

    Like

    Karl Lusbec responded:
    March 21, 2011 at 9:44 pm

    Hi Johnny,
    Drop me a line at karllusbec@yahoo.fr

    Cheers
    Karl

    Like

    Ojeikere Aikhoje said:
    April 20, 2011 at 11:54 am

    Nice blog.

    Just stumbled on ur blog and i must confess it’s awesome.

    We’ve similar attributes.

    I worked at the agency level on the Coca-Cola account, but now into Sports Marketing.

    You can view my blog at http://www.sportsbrandsngr.blogspot.com

    Cheers,

    Ojeikere Aikhoje

    Like

    Karl Lusbec responded:
    April 21, 2011 at 3:16 pm

    Hello Ojeikere Aikhoje and welcome on The Football Lounge.
    Thanks for the compliment on the blog, yours looks good too 🙂

    All the best!
    Cheers
    Karl

    Like

    Kabelo Bodibe said:
    January 18, 2012 at 3:08 am

    Hi Karl,

    U have a supa blog going on here. I’m looking to start a sport blog here in South Africa. So I’ll be tapping into your knowledge from time to time. I really love the football lounge.

    I picked up your blog from the Liverpool sponsorship deal news.

    Rgrds

    Kabelo (KB)

    Like

    Karl Lusbec responded:
    January 18, 2012 at 7:39 am

    Hi Kabelo and welcome here!
    Thanks for the nice words! Keep me posted when your blog is up and running.
    Keep in touch!
    Regards

    Like

    Trevor Lamb said:
    February 14, 2012 at 10:19 pm

    Indeed, great coverage of all corners of the game!

    Like

    Karl Lusbec responded:
    February 15, 2012 at 12:10 am

    Thanks Trevor! 🙂

    Like

    Myrette said:
    June 5, 2012 at 6:59 pm

    hi Karl !
    It’s a very nice blog ! You make good work . Congratulations

    Like

      Karl Lusbec responded:
      June 8, 2012 at 10:30 pm

      Coucou Myrette!
      Thanks for your kind words!
      Pliss foss
      Karl

      Like

    lara said:
    July 24, 2012 at 8:31 am

    hello karl!!!! merci à betty qui nous a donné des news!! très sympa ton blog!! bises bises de lara et christophe!!

    Like

    Karl Lusbec responded:
    July 24, 2012 at 6:37 pm

    Salut Lara!
    Merci pour le compliment concernant le blog! J’espere que toute la famille se porte bien. Foss!
    Karl

    Like

    louisy said:
    December 2, 2012 at 3:07 pm

    Salut Karl !
    Cest eddy Louisy félicitation pour ce que tu as entrepris un blog super

    Like

      Karl Lusbec responded:
      December 3, 2012 at 11:10 am

      Hey Eddy boug mwen! Ca fait super longtemps, j’espere que tu vas bien! Je t’envoie un mail pour renouer le contact.
      Merci pour le compliment!
      Foss!

      Like

    Caleb Boone said:
    November 13, 2014 at 1:43 am

    I saw your blog and really enjoyed the content you had. My site, Fanthem.com, is looking for bloggers to be highlighted and was curious if you were interested. This is a way for you to get your blog more exposure and active users as well. Let me know if you are interested!

    Like

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