Cut my arm, there will be football and only football coming out. Indeed, not only I am a former semi professional football player, I also combined my love of this sport with 11 solid marketing experience at adidas Headquarters, EA Sports, and now working as a Sports Marketing Director at KFL Marketing.
I want to give you a football marketing angle and how, why partnership deals are made. Why clubs and players are now brands, and how football marketing is essential to the development and a sustainable future in football. I will focus essentially on adidas, Nike and Puma -and also other football brands- in order to give you an understanding of the fantastic industry I work in.
Enjoy my Football Lounge!
Karl
Football Marketing XI 
Hi Karl, congrats on your new blog!
I look forward to following it with interest!
regards
Efrem Leigh
http://www.football-jobs.com
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Thanks Efrem, stay tuned!
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Great stuff Karl!
Catch-up soon.
Ruud
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Hey Ruud,
For one second I thought I had a comment from Ruud the Dutchman! 🙂
Thanks for the compliment and speak soon!
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Hy,
Great website!!! I loved the video with puma!!! Also just an idea focus on advertisments and commments….
It is good to see the term footbal used not soccer… the real footbal!
Catalin Dobre
Mba student JAmes Madison Univ.
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Thanks Catalin, The Puma viral is very strong and I will follow up on it the next few days with some additional videos. Stay tuned!! 🙂
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A quand la version Française???,
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Salut JM, les articles sont principalement en anglais vu que le football a une portée internationale 😉 Mais je posterais prochainement quelques articles en Francais. 🙂
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Great site. Look forward to eventually having you on our show and picking your brain.
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Thanks Juan. Feel free to browse My Football Lounge and share your inputs with us. Cheers
Karl
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Very nice blog, looks like you know what you’re doing. Best of luck with your future endeavors!
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Thanks a lot oldehomesteadgolfclub. Glad you enjoy it 🙂
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Salt karl!!
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Hello Manuella!
Welcome to My Football Lounge!
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Hello, Karl
Curious. Are you still employed by Adidas? If not, what do you currently do on a full-time basis? I came across your site while browsing on the web. Thanks for sharing your love with the rest of us. Kindly appreciated.
FABO
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Hello FABO,
Welcome here. I am now self employed ie a Football marketing consultant. An activity that takes 90% of my time with World Cup around the corner, but I love it.
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Great site and blog Karl.
Keep up the good work.
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Thanks a lot Michael. Welcome to My Football Lounge!
Keep in touch
Karl
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Hi, nice to meet you !
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Hi, nice to meet you too!
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Hi Karl,
Having worked with Adidas you might have some ideas for marketing my unique coaching concept. What do you think about it?
Kind Regards,
Ian McArthur http://www.theotherfootsoccerschool.com
Great blog by the way!
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Thanks Ian, I will follow up with you by email.
Keep in touch!
Karl
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How can I contact you Karl? I’m a sports journalist with Nigeria’s foremost sports daily Complete Sports.
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Hi Johnny,
Drop me a line at karllusbec@yahoo.fr
Cheers
Karl
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Nice blog.
Just stumbled on ur blog and i must confess it’s awesome.
We’ve similar attributes.
I worked at the agency level on the Coca-Cola account, but now into Sports Marketing.
You can view my blog at http://www.sportsbrandsngr.blogspot.com
Cheers,
Ojeikere Aikhoje
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Hello Ojeikere Aikhoje and welcome on The Football Lounge.
Thanks for the compliment on the blog, yours looks good too 🙂
All the best!
Cheers
Karl
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Hi Karl,
U have a supa blog going on here. I’m looking to start a sport blog here in South Africa. So I’ll be tapping into your knowledge from time to time. I really love the football lounge.
I picked up your blog from the Liverpool sponsorship deal news.
Rgrds
Kabelo (KB)
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Hi Kabelo and welcome here!
Thanks for the nice words! Keep me posted when your blog is up and running.
Keep in touch!
Regards
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Indeed, great coverage of all corners of the game!
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Thanks Trevor! 🙂
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hi Karl !
It’s a very nice blog ! You make good work . Congratulations
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Coucou Myrette!
Thanks for your kind words!
Pliss foss
Karl
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hello karl!!!! merci à betty qui nous a donné des news!! très sympa ton blog!! bises bises de lara et christophe!!
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Salut Lara!
Merci pour le compliment concernant le blog! J’espere que toute la famille se porte bien. Foss!
Karl
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Salut Karl !
Cest eddy Louisy félicitation pour ce que tu as entrepris un blog super
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Hey Eddy boug mwen! Ca fait super longtemps, j’espere que tu vas bien! Je t’envoie un mail pour renouer le contact.
Merci pour le compliment!
Foss!
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I saw your blog and really enjoyed the content you had. My site, Fanthem.com, is looking for bloggers to be highlighted and was curious if you were interested. This is a way for you to get your blog more exposure and active users as well. Let me know if you are interested!
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