adidas Sees Double Digit Sales in 2016

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Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.

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adidas Announces ‘Made in Germany ‘ Production

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The three stripes announced that its Speedfactory in Germany will begin large-scale production in 2017. In a statement, adidas said “the first pairs of high-performance footwear to come out of the adidas Speedfactory will be revealed later this year.” However, the still under-construction “Speedfactory facility will begin large-scale production in 2017.”

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