A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
Continue reading “Manchester Announced a Staggering £515m in Revenues”
Adidas released this week its “Blah Blah Blah” advert. A surprising, yet refreshing ad from adidas that hits all the chatters (haters) around the game.
Continue reading ““Blah, Blah, Blah, a surprising adidas advert”
Chinese internet business Baidu is reportedly paying $437 million for a 70 per cent stake in A.C. Milan.
Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.
Continue reading “adidas and the German Football Association until 2022”
Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.
The three stripes announced that its Speedfactory in Germany will begin large-scale production in 2017. In a statement, adidas said “the first pairs of high-performance footwear to come out of the adidas Speedfactory will be revealed later this year.” However, the still under-construction “Speedfactory facility will begin large-scale production in 2017.”
Continue reading “adidas Announces ‘Made in Germany ‘ Production”