A few weeks ago, I was pointing out that goal line technology was a must in football for many reasons. Today, UEFA gave the green light to a long due technology. Continue reading “UEFA Approves Goal Line Technology for EURO2016 and Champions League from Season 16/17”
The Bayern Munich president insists that top clubs from Europe’s elite divisions could unite to form a super league, comprising the likes of Barcelona, Real Madrid and Juventus.
Continue reading “Can Top Clubs Create a Super League?”
adidas will launch today the Finale 15, Official Match Ball of the UEFA Champions League 2015/16, during the brand’s #BETHEDIFFERENCE World Finals in Marseille.
Continue reading “adidas to Launch the UEFA Champions League Ball at #bethedifference World Final”
Hublot continues to position itself in football. After partnering with Paris St Germain, and launching a limited edition watch with the French Champions, Hublot has become the Official watch partner of the UEFA Champions League.
Continue reading “Hublot is the Official UEFA Competitions Watch Partner”
UEFA and Mastercard extended their partnership deal until 2018. The renewal includes sponsorship of the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals. The agreement will also see MasterCard continue as the Official Provider of UEFA Champions League player mascots.
Continue reading “UEFA and MasterCard: 3 More Years”
Pepsi has become a partner of the UEFA Champions League, with its Walkers, Pepsi MAX and Gatorade brands set to be at the forefront of the sponsorship.
Continue reading “Pepsi Inks a Sponsorship Deal with the Champions League”
UniCredit has renewed its deal as the official bank of the UEFA Champions League, which will also see the banking group become a partner of the Europa League in the same capacity.
Continue reading “Unicredit and UEFA Champions League Until 2018”
LEGO bricks are a fun and compelling way to tell a story. The Danish brand has been showcasing football major events, such as David Beckham’s career. Today, LEGO shows us the 2015 Champions League final in bricks.
Continue reading “FC Barcelona Beat Juventus One LEGO Brick at a Time”
adidas goes urban for the Champions League final in Berlin. In a final with two Nike teams, adidas keeps a stronghold on the event by engaging with young footballers with an urban football centre in Berlin.
Continue reading “adidas Launches the Urban Football Centre In Berlin”
MasterCard has released its Fan Passion Report, a study into the passions of over 5,000 football fans, ahead of the UEFA Champions League final between Juventus and FC Barcelona on Saturday 6th June.
Continue reading “MasterCard Launches Fan Passion Report”
As UEFA official supplier partner, adidas fully leverages its marketing rights to utilise the tournament matchball to communicate, engage and display a product that will continuously be under the spotlights: The adidas Finale Berlin.
Continue reading “adidas Launch the 2015 Official Champions League Berlin MatchBall”
UEFA has signed a licensing agreement with retail and hospitality, UAE based firm Marka, which will see the launch of the first Champions League-themed stores across the Middle East.
Continue reading “UEFA Signs Retail License Agreement to Build Champions League Stores across the Middle East”