Car manufacturers are getting more serious about football. After Chevrolet’s grand entry with Manchester United, Nissan has replaced Ford as Champions League sponsor and inked a deal with Manchester City. But what does that mean for the car manufacturer?
Continue reading “Nissan Doesn’t Partner with Manchester City, but with Manchester City’s Global Football Network”
The 32 teams in the 2013/14 UEFA Champions League shared €904m in payments from European football’s governing body, with winners Real Madrid netting €57.4m.
Continue reading “2013/2014 Champions League Figure: Teams Share €904m in Payments”
Manchester City extends its footprint on global football by acquiring the Melbourne Heart and Yokohama Marinos, respectively part of the A-League and J-League. In the long run, what does that mean?
Continue reading “Manchester City Expands its Global Footprint. Is it the end of the Champions League?”
Nissan has confirmed a new four-year deal with UEFA to become a global sponsor of the Champions League, taking over Ford’s role as the Official Car Partner of Europe’s elite club football competition from the start of the 2014/15 season.
Continue reading “Nissan Replaces Ford as UEFA Champions League Sponsor”
Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the UEFA Champions League, Heineken is bringing UCL excitement to fans across the United States through premium experiences that bring football fans together via social media and immerse them in the excitement of the tournament as it happens live.
The Champions League holders have opted to thank the club’s supporters for their loyalty and support in the past few seasons. Bayern Munich have agreed to subsidise the cost of ticket prices for fans supporting the team in action against Arsenal at the Emirates Stadium on February 19.
Continue reading “Bayern Munich to Subsidise Cost of Tickets for Champions League Game at Arsenal”