Emirates has become a key player in football. The UAE airline crew performed a cabin crew performance to outline their partnership with Bundesliga club Hamburg SV.
Continue reading “When Emirates Shows a True Football Cabin Crew Performance”
Hi everyone, Barclays will keep its association with the Premier League after its title sponsorship agreement expires with a new deal that will see it become the league’s official banking partner.
Continue reading “Barclays and Premier League Agree on New Deal”
Under Armour has agreed to become a sponsor of the New York Cosmos, a North American Soccer League (NASL) franchise best known for Pele’s stint with the team in the 1970s.
Continue reading “Under Armour Partners with New York Cosmos. It’s Not a Two Horse Race Anymore!”
The Mayor of London, Boris Johnson, has given final approval for the £400m development of Tottenham Hotspur’s new White Hart Lane stadium.
Continue reading “London Approves Tottenham Hotspur’s New Stadium”
A very interesting piece by Rick Liebling, a Marketing and PR expert. Rick points out that football clubs aren’t willing to understand the uniqueness of US market.
Continue reading “European Football Clubs Earn a Yellow Card”
Colombia inked a major licensing deal with Manchester United. The US outdoor brand will create a dual branded outerwear for outdoor pursuits, including hiking, climbing, mountaineering, and water and snow activities. The collection will debut in fall 2016.
A few weeks ago, I was pointing out that goal line technology was a must in football for many reasons. Today, UEFA gave the green light to a long due technology. Continue reading “UEFA Approves Goal Line Technology for EURO2016 and Champions League from Season 16/17”