As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
Continue reading “Nike Football Training Center Soweto”
One year after World Cup in South Africa, we won’t forget a couple of things. The ridiculous french team strike is one of them, but for football marketers, we will remember this ambush marketing stunt Bavaria Beer launched which triggered 36 hot girls being jailed. This said, maximising on an ambush marketing stunt is key. Bavaria shows us a cool “How to”.
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Football is the most popular sport, and therefore, everybody has an opinion and can speak his mind about a team’s performance. However, french politicians are going beyond expressing an opinion. Today, the sports minister Chantal Jouanno said: “Patrice Evra and Franck Ribery must never return to play for the french national team. We must not forget what happened in South Africa. These guys disrespected the values sport and of the french republic”. She missed an opportunity to……keep her mouth shut!
Continue reading “Chantal Jouanno, Tais Toi!!”
Barcelona topped a global league table of clubs receiving compensation from FIFA for letting their players go to the 2010 World Cup. Barcelona received $866,000 (£557,000) from a FIFA pool of $40 million (£25.3million) spread among 400 clubs in 55 countries, according to FIFA figures released.
Continue reading “2010 FIFA World Cup Benefits to be Distributed to Clubs”
France left South Africa on June 22nd after hitting the press headlines, not for football performances, but for everything else but football: strike, coaches freaking out, players supposedly fighting etc… We thought the turmoil was over with Laurent Blanc appointing new players, new rules, and with a new President aboard. Unfortunatly a new event hit the news yesterday: The players attending (or witnessing as you want) the 2010 World Cup did not give up on their bonuses.
Continue reading “France Team Still in Post World Cup Turmoil”
Today, Paul the octopus died. He overshadowed the World Cup 2010 stars by the accuracy of his predicting the match winner. A lot has been said about his surnatural powers – even calling him the oracle – and there was a huge buzz about him. Deserved celebrity or have we gone mad?
Just noticed I have not posted in 4 days! I was working on some amazing projects and met up with really interesting sports professionals. One of them being Paul Smith, a great guy, and I invite you to visit his website. World Cup is over and I am scanning the web (not easy) to find relevant datas to share with you guys. One of them is (again) a The Nielsen Company survey pointing out that the 2010 World Cup contributed to a 22% increase compared to the previous World Cup for US viewers.
Coca-Cola showcased appealling marketing activations to leverage its partnership with the 2010 FIFA World Cup. The Trophy tour and the Celebrations ad are good examples. With the Coca-Cola celebration award recently given to Tshabalala, the Atlanta firm is capitalizing on the World Cup momentum, by adding a strong CSR component and engaging football fans. Another benchmark of how global football brands display their CSR initiatives by leveraging their products and simulteneously activating their marketing rights in the smartest possible way.
The 2010 FIFA World Cup is over and crowned the team that played the best football. We are experiencing a wrap up time where numbers have started to be released, giving the South African World Cup the title of best World Cup ever. We have experienced fantastic ads, inspirational marketing activations and great PR stunts, but also strong involvement in caring for the environment and powerful CSR. The Jo’bulani is another PR stunt dedicated to a great cause: The Nelson Mandela Charity Foundation 46664.
The first World Cup on the African soil is over. It was a fantastic World Cup, and South Africa can be proud to pull off such a great performance! On a sport point of view, the team that was playing the best football won. It was a pleasure to watch the likes of Xavi, Iniesta, Pedro, Villa playing together as a team. The Dutch did not play football. De Jong could be featured in the next Karaté kid movie with Jackie Chan, and I wonder how Van Bommel did not have a red card. I said on Twitter that he represents everything I hate in football. I stick to this judgement. Anyways, football marketing-wise, I would like to share with you a wrap-up article of the 2010 FIFA World Cup South Africa. Enjoy!
On June 18, I wrote an article on how non World Cup sponsors are linking their brand to the biggest football event. Consumer’s awareness on Nike as a World Cup partner significantly increased. I based my sources on a survey The Nielsen Company carried out from May 7th to June 6th 2010, therefore before World Cup starts.
So here we are. Spain vs The Netherlands for the 2010 FIFA World Cup final on Sunday and Germany vs Uruguay for the 3rd & 4th place. I mentioned before the semi finals started that we could have had a “traditional” adidas vs Nike in the final. Don’t call me Paul the octopus, it was not too hard to guess.