2014 FIFA World Cup

Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

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Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
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The 2014 Football Marketing Milestones

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Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
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adidas Global Brand Director Shares Insights on adidas Marketing Activites at World Cup 2014

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Hi everyone,World Cup spray
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.

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Sony Not Planning to Renew FIFA Sponsorship

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Hi everyone,proxy
Following Emirates pulling out of FIFA partners portfolio, Sony announced to plan not to renew its sponsorship contract with the Football Governing body. The Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter told Reuters.
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FIFA World Cup Partners: Emirates Pulls Out

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Emirates

Hi everyone,
During the 2014 World Cup in Brazil, FIFA partners raised concerns at bribery allegations over the 2022 World Cup in Qatar bid. Emirates, FIFA’s official airline partner said it won’t extend the contract that began in 2006 and concludes this year.
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adidas Outlines World Cup Marketing Victory

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Hi everyone,Brazuca World Cup 2014
adidas outlines their marketing victory at World Cup 2014 with a video that emphasises on how this marketing predominance was made possible. 

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Who Won the 2014 World Cup Marketing War?

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proxy

Hi everyone,
The World Cup is over. On a marketing stanpoint, we saw great activations from adidas and Nike. But who “won” the marketing war? This is my take.

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