Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
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The 2014 Football Marketing Milestones

Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
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adidas Global Brand Director Shares Insights on adidas Marketing Activites at World Cup 2014

Hi everyone,World Cup spray
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.

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Your Assets are Missing the World Cup? No Big Deal For Nike and EA Sports

ask zlatan

Hi everyone,
Sports marketing is unpredictable. A brand may partner with the best football team or athlete, there is no guarantee that this team or athlete will attend the World Cup. So, how do you communicate around your asset, maximise on brand exposure when your asset is not present at the biggest event in the world? EA and Nike show us how.
Continue reading “Your Assets are Missing the World Cup? No Big Deal For Nike and EA Sports”