Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?

Hi everyone,Blatter
Castrol, Continental and Johnson & Johnson severed their 2nd tier partnership with FIFA, joining Sony and Emirates who recently did not extend their sponsorship with the world football governing body.
Continue reading “Castrol, Continental and Johnson & Johnson Quit FIFA Sponsorship: A New Trend?”

The 2014 Football Marketing Milestones

Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”

adidas Global Brand Director Shares Insights on adidas Marketing Activites at World Cup 2014

Hi everyone,World Cup spray
Thomas Van Schaik, the adidas Global Brand Director explains why the World Cup is the ‘ultimate platform’ for adidas marketing efforts. A must watch video starring Thomas and his unique style and personality.

Continue reading “adidas Global Brand Director Shares Insights on adidas Marketing Activites at World Cup 2014”