Since Tuesday, Suarez biting incident has taken the whole internet bandwidth where everybody – except for the Uruguayan press, politics and media – is appalled by the striker’s behaviour. Although Suarez’ sponsors and club do not condone the incident, how can private Luis be saved?
Continue reading “How Do You Save Private Luis?”
He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
Continue reading “Brands React to Suarez’s Best Bite of the Year”
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal, tying the record for most watched football game in U.S. history.
Continue reading “USA v Portugal: Record for US Viewership”
Sports marketing is unpredictable. A brand may partner with the best football team or athlete, there is no guarantee that this team or athlete will attend the World Cup. So, how do you communicate around your asset, maximise on brand exposure when your asset is not present at the biggest event in the world? EA and Nike show us how.
Continue reading “Your Assets are Missing the World Cup? No Big Deal For Nike and EA Sports”
The first FIFA World Cup match ball to have a Twitter profile has reached a landmark of one million followers in the opening days of the tournament, growing by 850,000 since the kick-off of the competition.
Continue reading “Brazuca Hits One Million Followers Mark”
One of the superstars of the 2014 World Cup is the free kick spray. FIFA launched it for the World Cup to help referees when a free kick is on. The greatest ideas are the most simple ideas. The free kick spray is definitly one of them.
Continue reading “World Cup Free Kick Spray: Yes it Can!”
World Cup sponsors contribute up to $400 million and in return, benefit from brand exposure and significant marketing rights and protection from the rights holder. However, is being a World Cup sponsor -or partner- still paying off?
Continue reading “Sponsoring the FIFA World Cup: An Obsolete Business Model?”