When FIFA came up with the spray idea for free kicks, I was amazed at how simple ideas are often the best. It’s far from the truth for the utilisation of the video at Confederations Cup. It created confusion, disbelief, anger and frustration.
Continue reading “Confederations Cup Video Assistant Referee: What a Mess!”
China is set to become a football powerhouse by 2030. Not me saying it, the Chinese government does. Vivo signed a sponsorship deal with FIFA that illustrates China’s massive commitment in football. Professor Simon Chadwick explains.
Continue reading “China’s FIFA sponsorship and off-field football goals”
The Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.
UEFA has elected Aleksander Ceferin as its new president. The Slovenian officially succeeding Michel Platini on Wednesday.
One of club’s properties is to grow attendance. Few are very successful at it. I want to share this article that outlines 10 ways to grow attendance in 2016-2017. A great article by Mark Bradley (@FanExperienceCo)
Today Atletico Madrid will play the champions league final and the kit they will endorse will be delivered by 11 fans. The Atletico Madrid players will receive their shirts from some very passionate couriers on Saturday, after Nike ran a competition to find the 11-most ardent supporters to head to Milan with theRojiblancos’ jerseys.
The line between sport and fashion can sometimes be very thin. Among other reasons, global clubs partner with fashion brands in order to create new revenue streams, tap into a different target audience and position their image on that specific segment. Graphic designer Emilio Sensolini took football and fashion to a whole new level and created football federation kits designed by national fashion brands. Take a look.
Continue reading “International Football Kits Made in Fashion”