Confederations Cup Video Assistant Referee: What a Mess!


Hi everyone;
When FIFA came up with the spray idea for free kicks, I was amazed at how simple ideas are often the best. It’s far from the truth for the utilisation of the video at Confederations Cup. It created confusion, disbelief, anger and frustration. 

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China’s FIFA sponsorship and off-field football goals

Hi everyone,VIVO and FIFA.jpg
China is set to become a football powerhouse by 2030. Not me saying it, the Chinese government does. Vivo signed a sponsorship deal with FIFA that illustrates China’s massive commitment in football. Professor Simon Chadwick explains.
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Fans to Deliver Champions League Kits to Atletico Players

Hi everyone,ucl4
Today Atletico Madrid will play the champions league final and the kit they will endorse will be delivered by 11 fans. The Atletico Madrid players will receive their shirts from some very passionate couriers on Saturday, after Nike ran a competition to find the 11-most ardent supporters to head to Milan with theRojiblancos’ jerseys.

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International Football Kits Made in Fashion

Hi everyone,USF
The line between sport and fashion can sometimes be very thin. Among other reasons, global clubs partner with fashion brands in order to create new revenue streams, tap into a different target audience and position their image on that specific segment. Graphic designer Emilio Sensolini took football and fashion to a whole new level and created football federation kits designed by national fashion brands. Take a look.
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