Under Armour has agreed to become a sponsor of the New York Cosmos, a North American Soccer League (NASL) franchise best known for Pele’s stint with the team in the 1970s.
Continue reading “Under Armour Partners with New York Cosmos. It’s Not a Two Horse Race Anymore!”
A very interesting piece by Rick Liebling, a Marketing and PR expert. Rick points out that football clubs aren’t willing to understand the uniqueness of US market.
Continue reading “European Football Clubs Earn a Yellow Card”
For the first time in its history, EA launched women’s team in FIFA16. EA continues to outline the growth of women’s football by featuring US World Cup winner Alex Morgan on the FIFA16 cover. The American appears next to super star Leo Messi.
Continue reading “Alex Morgan and Leo Messi on US Cover of FIFA16”
Montreal Impact has made the revolutionary step of implementing a single platform stadium technology solution.
Continue reading “Impact Montréal Revolutionize Ticketing and CRM System”
At a press conference on Friday morning at their US office in New York, FC Bayern Munich announced a media partnership with MSN to syndicate FC Bayern’s premium and exclusive content directly to MSN, one of the leading news portals in the US.
Continue reading “FC Bayern Announce US Partnership with MSN”
Major League Soccer 20th franchise New York City FC has agreed a five-year deal to make Abu Dhabi-based airline Etihad Airways its principal partner.
Continue reading “Etihad Adds New York City FC to Club Portfolio”
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal, tying the record for most watched football game in U.S. history.
Continue reading “USA v Portugal: Record for US Viewership”