Major League Soccer

Under Armour Partners with New York Cosmos. It’s Not a Two Horse Race Anymore!

Posted on

pelé new york cosmos

Hi everyone,
Under Armour has agreed to become a sponsor of the New York Cosmos, a North American Soccer League (NASL) franchise best known for Pele’s stint with the team in the 1970s.
Read the rest of this entry »

European Football Clubs Earn a Yellow Card

Posted on

Hi everyone,FC Barcelona 2011 Summer Tour to the US
A very interesting piece by Rick Liebling, a Marketing and PR expert. Rick points out that football clubs aren’t willing to understand the uniqueness of US market.
Read the rest of this entry »

Alex Morgan and Leo Messi on US Cover of FIFA16

Posted on

Hi everyone,Picture1
For the first time in its history, EA launched women’s team in FIFA16. EA continues to outline the growth of women’s football by featuring US World Cup winner Alex Morgan on the FIFA16 cover. The American appears next to super star Leo Messi.  

Read the rest of this entry »

Impact Montréal Revolutionize Ticketing and CRM System

Posted on Updated on

Hi everyone,Montreal_Impact_(MLS)_logo.svg
Montreal Impact has made the revolutionary step of implementing a single platform stadium technology solution.

Read the rest of this entry »

FC Bayern Announce US Partnership with MSN

Posted on

bayern USA

Hi everyone,
At a press conference on Friday morning at their US office in New York, FC Bayern Munich announced a media partnership with MSN to syndicate FC Bayern’s premium and exclusive content directly to MSN, one of the leading news portals in the US.
Read the rest of this entry »

Etihad Adds New York City FC to Club Portfolio

Posted on

Hi everyone, New York City Football Club Logo
Major League Soccer 20th franchise New York City FC has agreed a five-year deal to make Abu Dhabi-based airline Etihad Airways its principal partner.
Read the rest of this entry »

USA v Portugal: Record for US Viewership

Posted on

Hi everyone,US Soccer ball
The U.S.-Portugal game, which that ended in a 2-2 draw, drew 18.2 million viewers for ESPN and another 6.5 million on Univision drew 6.5 million. That means 24.7 million on average tuned into USA-Portugal,  tying the record for most watched football game in U.S. history.
Read the rest of this entry »