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Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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Adidas released this week its “Blah Blah Blah” advert. A surprising, yet refreshing ad from adidas that hits all the chatters (haters) around the game.
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Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.
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Nike will supply the official match ball of the Barclays Premier League until at least 2019 after signing a deal with the competition prolonging their relationship that’s been in place since 2000.
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adidas and Nike are launching groundbreaking initiatives in sustainability. The 3-stripes will launch a revolutionary recycling programme while Nike partners with MIT Climate CoLab on materials innovation. The 2 sports giants commit more and more to reduce their environmental footprint.
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Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.
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Nike opened its largest store in India, located on Brigade Road in Bengaluru. The store lays special emphasis on the sport of running offering a wide choice of world-class products and specialized services catered to runners and other athletes.
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Phil Knight, the co-founder of Nike, has recently called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company’s chief executive, should succeed him as chairman sometime next year. Further, the company also named Travis Knight, his son, as the newest member of Nike’s board of directors.
Continue reading “Nike Chairman Phil Knight, who Revolutionised Modern Football to Step Down”
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Nike revealed the new Ordem 3 ball which will be used in all Premier League matches next season – featuring red panels with a fluorescent tick. The ordem will be played on La Liga, Barclays Premier League and Serie A pitches.
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FIFA has been going through a major crisis for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.
Continue reading “FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts”
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Nike on Wednesday indicated it is “cooperating” with authorities after the arrests of FIFA officials in Zurich on corruption charges laid out in a 47-count indictment unveiled by U.S. Attorney General Loretta Lynch Wednesday morning.
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