Nike Renews its Parnership with La Liga until 2019

Nike Ordem 4
Hi everyone,
Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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adidas and Nike Launch Revolutionary Sustainable Initiatives


Hi everyone,
adidas and Nike are launching groundbreaking initiatives in sustainability. The 3-stripes will launch a revolutionary recycling programme while Nike partners with MIT Climate CoLab on materials innovation. The 2 sports giants commit more and more to reduce their environmental footprint.
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Nike Spent More than $6 Billion on Endorsement Deals in 13 Years

Hi everyone,Nike Pro Hypercool 3.0
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.

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Nike Chairman Phil Knight, who Revolutionised Modern Football to Step Down

Hi everyone,Phil Knight
Phil Knight, the co-founder of Nike, has recently called time on a more than 40-year career as chairman of the sportswear company. Nike said on Tuesday that Knight has recommended that Mark Parker, the company’s chief executive, should succeed him as chairman sometime next year. Further, the company also named Travis Knight, his son, as the newest member of Nike’s board of directors.

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FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts

FIFA Exit sponsors

Hi everyone,
FIFA has been going through a major crisis  for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.

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