adidas and Nike Launch Revolutionary Sustainable Initiatives

Hi everyone,
adidas and Nike are launching groundbreaking initiatives in sustainability. The 3-stripes will launch a revolutionary recycling programme while Nike partners with MIT Climate CoLab on materials innovation. The 2 sports giants commit more and more to reduce their environmental footprint.
Continue reading “adidas and Nike Launch Revolutionary Sustainable Initiatives”

Nike Spent More than $6 Billion on Endorsement Deals in 13 Years

Hi everyone,Nike Pro Hypercool 3.0
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.

Continue reading “Nike Spent More than $6 Billion on Endorsement Deals in 13 Years”