Nike
Ronaldo, More than an Athlete to Nike
Hi everyone,
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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“Blah, Blah, Blah, a surprising adidas advert
Hi everyone,
Adidas released this week its “Blah Blah Blah” advert. A surprising, yet refreshing ad from adidas that hits all the chatters (haters) around the game.
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Nike Renews its Parnership with La Liga until 2019
Hi everyone,
Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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Cristiano Ronaldo Tops Forbes Rich List
Hi everyone,
Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.
Nike Extends Barclays Premier League Deal
Hi everyone,
Nike will supply the official match ball of the Barclays Premier League until at least 2019 after signing a deal with the competition prolonging their relationship that’s been in place since 2000.
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adidas and Nike Launch Revolutionary Sustainable Initiatives
Hi everyone,
adidas and Nike are launching groundbreaking initiatives in sustainability. The 3-stripes will launch a revolutionary recycling programme while Nike partners with MIT Climate CoLab on materials innovation. The 2 sports giants commit more and more to reduce their environmental footprint.
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Nike Spent More than $6 Billion on Endorsement Deals in 13 Years
Hi everyone,
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.
