Players

A Dassler Feud Movie in the Making

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Hi everyone,adidas_puma
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
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Ronaldo, More than an Athlete to Nike

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Hi everyone,ronaldo
Ronaldo is more than an athlete to Nike. He is fully immersed in the brand by providing insights and feedback, which outlines the two way street of athlete management.
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“Blah, Blah, Blah, a surprising adidas advert

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Hi everyone,adidas blah blah blah
Adidas released this week its “Blah Blah Blah” advert. A surprising, yet refreshing ad from adidas that hits all the chatters (haters) around the game.
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Cristiano Ronaldo Tops Forbes Rich List

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Hi everyone,Cristiano Ronaldo Real Madrid
Cristiano Ronaldo has been listed as the highest-paid athlete in the world by American business magazine Forbes.

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We’re Sorry Harry: How to Best Use Perimeter Advertising

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Hi everyone,keep-calm-and-drink-licor-beirão-2
Last week, Bruno Alves Kung Fu kick – that almost decapitated Harry Kane – got him a one way ticket to the showers before his team mates. Portuguese liquor brand Licor Beirao uses its perimeter advertising to apologise to the Spurs striker. 
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Pelé is Suing Samsung over Lookalike Use

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Hi everyone,LEGENDS 10 PELE
Edson Arantes do Nascimento, aka Pelé has launched legal proceedings against Samsung, claiming that the South Korean tech brand used a lookalike in it one of its advertising campaigns last year.
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Pogba Signs a £31million sponsorship deal with adidas

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Hi everyone,paul-pogba-boots
Juventus star Paul Pogba is set to land a massive £31million sponsorship deal with adidas. The French international is set to sign an endorsement deal with the 3-stripes after being at the centre of a bidding war between adidas and archrival Nike.
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