FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts

FIFA Exit sponsors

Hi everyone,
FIFA has been going through a major crisis  for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.

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Paddy Power Balotelli Swap Shirt; This is Kindergarden Marketing

Hi everyone,Mario Balotelli, Milan, Italy for PUMA
Recently, Paddy Power launched an initiative that gave Liverpool fans the opportunity to swap their Balotelli shirt with a new shirt featuring Fowler’s name at the back. Short term thinking, cheap shot, in other words, kindergarden marketing.

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Arsenal and Puma Launch “Victorious” New Kit

arsenal 14-15 kit

Hi everyone,
Puma signed a kit sponsorship deal with Arsenal worth £150 million over 5 year. It was the biggest kit deal in English football, which now belongs to the Manchester United – adidas partnership. The new Arsenal kit was launched with fashion and fun in the heart of London. Take a look.
Continue reading “Arsenal and Puma Launch “Victorious” New Kit”