Puma

A Dassler Feud Movie in the Making

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Hi everyone,adidas_puma
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
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FIFA Sponsors Behaviour: Sponsorship Expert Kim Skildum-Reid Shares her Thoughts

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FIFA Exit sponsors

Hi everyone,
FIFA has been going through a major crisis  for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.

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Some FIFA Partners/Sponsors Speak Out After Corruption Raid

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FIFA Exit sponsors

Hey guys, 
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.

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PUMA and Italian Football Federation Extend Partnership

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Hi everyone,puma-logo
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
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The 2014 Football Marketing Milestones

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Hi everyone,brazil 2014
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
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Paddy Power Balotelli Swap Shirt; This is Kindergarden Marketing

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Hi everyone,Mario Balotelli, Milan, Italy for PUMA
Recently, Paddy Power launched an initiative that gave Liverpool fans the opportunity to swap their Balotelli shirt with a new shirt featuring Fowler’s name at the back. Short term thinking, cheap shot, in other words, kindergarden marketing.

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Puma to Acquire Stake in Borussia Dortmund

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football-boots-puma-borussia-dortmund-deal

Hi everyone,
Puma is continuing its major rebranding with an even stronger focus on sport performance. Puma CEO Björn Gulden confirmed the strategy to take a direct stake in Borussia Dortmund, having sponsored the football club since 2012.
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