A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
FIFA has been going through a major crisis for many years, and last month was critical with the arrests of FIFA officials by the FBI in Zurich. To understand FIFA sponsors behaviour is such a turmoil, I asked Kim Skildum-Reid, a corporate sponsorship strategist to share her expertise and thoughts on the matter.
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
Puma and The Italian Football Federation (FIGC) announced a new comprehensive partnership that will see Puma operate as the FIGC’s lead partner into the next decade.
Continue reading “PUMA and Italian Football Federation Extend Partnership”
I hope you kicked off the New Year in great health and spirits. 2014 was an extremely rich football marketing year with great initiatives from brands, clubs, sponsors and licensees. Let’s have a look at the major ones.
Continue reading “The 2014 Football Marketing Milestones”
Recently, Paddy Power launched an initiative that gave Liverpool fans the opportunity to swap their Balotelli shirt with a new shirt featuring Fowler’s name at the back. Short term thinking, cheap shot, in other words, kindergarden marketing.
Puma is continuing its major rebranding with an even stronger focus on sport performance. Puma CEO Björn Gulden confirmed the strategy to take a direct stake in Borussia Dortmund, having sponsored the football club since 2012.
Continue reading “Puma to Acquire Stake in Borussia Dortmund”
PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
Puma signed a kit sponsorship deal with Arsenal worth £150 million over 5 year. It was the biggest kit deal in English football, which now belongs to the Manchester United – adidas partnership. The new Arsenal kit was launched with fashion and fun in the heart of London. Take a look.
Continue reading “Arsenal and Puma Launch “Victorious” New Kit”
The long-term partnership between PUMA and Arsenal Football Club formally began on July 1, 2014 and includes wide-ranging licensing rights to develop Arsenal-branded merchandise on a global level.
Continue reading “PUMA and Arsenal Partnership Starts: The Beginning of a New Era”
He did it again. Yesterday Suarez chomped Chiellini’s shoulder and the web went crazy. On a marketing standpoint, many brands took this moronic move from the Uruguayan as a fantastic opportunity to engage with fans and also, be part of the fun bandwagon.
Continue reading “Brands React to Suarez’s Best Bite of the Year”
Today, World Cup teams kits overview Group B. Spain, Holland, Chile and Australia kit manufacturers show us the magic.
Continue reading “World Cup 2014 Kits Overview Group B”