Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
Continue reading “Nike Renews its Parnership with La Liga until 2019”
Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.
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Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.
Edson Arantes do Nascimento, aka Pelé has launched legal proceedings against Samsung, claiming that the South Korean tech brand used a lookalike in it one of its advertising campaigns last year.
Continue reading “Pelé is Suing Samsung over Lookalike Use”
Emirates has become a key player in football. The UAE airline crew performed a cabin crew performance to outline their partnership with Bundesliga club Hamburg SV.
Continue reading “When Emirates Shows a True Football Cabin Crew Performance”
Hi everyone, Barclays will keep its association with the Premier League after its title sponsorship agreement expires with a new deal that will see it become the league’s official banking partner.
Continue reading “Barclays and Premier League Agree on New Deal”
Under Armour has agreed to become a sponsor of the New York Cosmos, a North American Soccer League (NASL) franchise best known for Pele’s stint with the team in the 1970s.
Continue reading “Under Armour Partners with New York Cosmos. It’s Not a Two Horse Race Anymore!”
The Spanish Football Federation (RFEF) has signed a long-term extension to its sponsorship deal with adidas. The two parties have put pen to paper on an extended deal that will run until 2026.
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Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
Continue reading “Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich”
Uber is leveraging a partnership with Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Continue reading “Uber Delivers Chelsea Kits to Fans”