Nike Renews its Parnership with La Liga until 2019

Nike Ordem 4
Hi everyone,
Nike announced that it extended its partnership with La Liga until at least 2019. The teams will play with the new Ordem 4, featuring the latest in proprietary aerodynamic technology and built to deliver accurate flight and consistent touch.
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adidas Sees Double Digit Sales in 2016

Hi everyone, adidas X and Ace

Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.

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Nike Spent More than $6 Billion on Endorsement Deals in 13 Years

Hi everyone,Nike Pro Hypercool 3.0
Nike keeps on spending on partnership deals with athletes, teams and leagues. As of May 31, 2015, the swoosh spent a massive $6.192 billion on those sort of endorsements, up 32% over the same period from the prior year. Sports Business Daily, which broke down Nike’s spending in sponsorships and endorsements going all the way back to 2002. Have a look.

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Under Armour Signs a Strategic Partnership with St Pauli and Elevates Retail Presence in Munich

StPauliUA
Hi everyone,
Under Armour announced several new strategic partnerships in Germany and the surrounding region in support of the brand’s aggressive global expansion plans.
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