Racism at Euro2012: Panorama Strikes…..again!

Hi guys,
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.

Continue reading “Racism at Euro2012: Panorama Strikes…..again!”

Kit Kat Uses App Blippar for Promotion: Has Euro 2012 Ambush Marketing Started?

Hi everyone,
Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone. By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.
Continue reading “Kit Kat Uses App Blippar for Promotion: Has Euro 2012 Ambush Marketing Started?”

The Tango 12 Finale: The Official Matchball for the Euro 2012 Final

Hi guys,
Today, adidas and Iker Casillas launched the official Tango 12 Finale, the matchball for the Euro 2012 final. Since the 2006 World Cup final, adidas launches a unique matchball for the final. A meaningful way to leverage its UEFA official matchball supplier marketing rights.
Continue reading “The Tango 12 Finale: The Official Matchball for the Euro 2012 Final”