Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs

Hi everyone,
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”

EURO 2012 Audience Up 51% Compared to 2008 in the U.S.

Hi everyone,
Euro 2012 is over and the event was watched, acclaimed and followed in the United States. Living in NYC, I noticed that although the timezone, the distance and the fact that soccer is not a traditional U.S sport, Euro 2012 received a heavy media presence.
Continue reading “EURO 2012 Audience Up 51% Compared to 2008 in the U.S.”

Racism at Euro2012: Panorama Strikes…..again!

Hi guys,
We all remember the documentary Panorama aired one day before the nomination of the 2018-2022 World Cup hosts. Panorama strikes again and points out the blatant racism and antisemitism in football in the Euro2012 co-host countries. I often mention on this blog the lack or inefficient measures taken against racism by football governing bodies. This documentary illustrates my point.

Continue reading “Racism at Euro2012: Panorama Strikes…..again!”

Kit Kat Uses App Blippar for Promotion: Has Euro 2012 Ambush Marketing Started?

Hi everyone,
Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone. By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.
Continue reading “Kit Kat Uses App Blippar for Promotion: Has Euro 2012 Ambush Marketing Started?”

The Tango 12 Finale: The Official Matchball for the Euro 2012 Final

Hi guys,
Today, adidas and Iker Casillas launched the official Tango 12 Finale, the matchball for the Euro 2012 final. Since the 2006 World Cup final, adidas launches a unique matchball for the final. A meaningful way to leverage its UEFA official matchball supplier marketing rights.
Continue reading “The Tango 12 Finale: The Official Matchball for the Euro 2012 Final”

Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.
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Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market

Hi everyone,
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.
Continue reading “Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market”