Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message

Hi everyone,
Nike unveiled the Euro 2012 kits of its 5 qualified teams: Portugal, Holland, Croatia, Poland and France. Nike continues its sustainability efforts kicked off during World Cup 2010 by having each kit made of 13 recycled plastic bottles.
Continue reading “Nike Euro 2012 Kits: “Better World Initiative” is the Marketing Message”

Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market

Hi everyone,
I published on The Football Lounge a couple of articles about Al Jazeera strengthening its presence on the french football market. Al Jazeera has recently re-enforced its new-found position as the dominant force in football broadcasting in France by acquiring a major rights deal to cover UEFA Euro 2012 and 2016 alongside free-to-air channels TF1 and M6.
Continue reading “Al Jazeera Acquires Euro 2012/2016 Deals and Strengthens its Presence on French Market”

Thomson, the Official Euro 2012 Tour Operating Programme

Hi everyone,
According to Sport Industry biz, Thomson Sport has been appointed as Licensed Tour Operator for UEFA Euro 2012, and will work with the official tour operating programme rights across all the qualified European territories, excluding the host countries Poland and Ukraine.
Continue reading “Thomson, the Official Euro 2012 Tour Operating Programme”