Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.
Continue reading “adidas Sees Double Digit Sales in 2016”
Last week, Bruno Alves Kung Fu kick – that almost decapitated Harry Kane – got him a one way ticket to the showers before his team mates. Portuguese liquor brand Licor Beirao uses its perimeter advertising to apologise to the Spurs striker.
Continue reading “We’re Sorry Harry: How to Best Use Perimeter Advertising”
A few weeks ago, I was pointing out that goal line technology was a must in football for many reasons. Today, UEFA gave the green light to a long due technology. Continue reading “UEFA Approves Goal Line Technology for EURO2016 and Champions League from Season 16/17”
UEFA is considering introducing the goal line technology for next summer’s Euro 2016. The Goal-line technology is already being considered in the Champions League and Europa League next season and was on the agenda in Friday’s UEFA Executive Committee meeting.
Continue reading “Goal Line Technology at EURO 2016? It’s About Time!”
The Spanish Football Federation (RFEF) has signed a long-term extension to its sponsorship deal with adidas. The two parties have put pen to paper on an extended deal that will run until 2026.
Continue reading “adidas and the Spanish Federation until 2026”
French national railway company, (SNCF) has signed up as a sponsor of the Euro 2016 football tournament to be played in the country next year. The group has become the competition’s official national transport partner and its fourth official national sponsor.
Continue reading “SNCF Becomes UEFA Euro 2016 Partner”
The Stade de France in Saint-Denis will stage the opening game and final at UEFA EURO 2016 after the tournament’s match schedule was announced today.
Continue reading “UEFA Euro 2016 Match Schedule Announced”