16 July 1950. Uruguay stunned the world with their 2-1 victory over Brasil at the overcrowded Maracaña stadium. Supposedly, this “tragedy” is still haunting Brasilians today. Puma is using this unforgettable event to communicate on the 2014 World Cup and leverage its marketing rights with Uruguay.
Continue reading “Uruguayan ghost of 1950 in Brazil”
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
Continue reading “World Cup 2014: The Marketing War at Its Best”
FIFA have announced the total contributions for the participants of the 2014 FIFA World Cup have been increased to 37 per cent compared with the last edition in South Africa in 2010.
Continue reading “World Cup 2014 Prize Money Increased to 37%”
adidas officially launched the 2014 FIFA World Cup Brazil ball, the Brazuca, at Parque Lage in Rio de Janeiro. Adidas says that the Brazuca is the most-tested ball ever having undergone a a two and a half year testing period with than 600 of the world’s top players and 30 teams in 10 countries across three continents.
Continue reading “adidas Launches the Brazuca, the World Cup 2014 Official Matchball”
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
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With 2014 FIFA World Cup qualifiers in full swing, all attention is turning to the international competition and the teams gearing up to compete in the world’s most exciting football tournament.
General Motors Co. said Monday that its Chevrolet brand has signed a three-year sponsorship deal that will make the automaker’s No. 1 brand the official partner of U.S. Soccer.
Continue reading “Chevrolet Signs with United States Soccer Federation”
Adidas has extended its kit supply deal with the Colombian Football Federation (FCF). The deal, which extends a partnership first inked in 2011, will see Adidas provide kit to all Colombian national teams until 2022.
Continue reading “adidas and Colombia FA Until 2022”
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look
Continue reading “The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report”
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.
Continue reading “FIFA Executive to Speak at Brand Licensing Europe”