World Cup 2014: The Marketing War at Its Best

Hi everyone,Downtown Florianopolis
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
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adidas Launches the Brazuca, the World Cup 2014 Official Matchball


Hi everyone,
adidas officially launched the 2014 FIFA World Cup Brazil ball, the Brazuca, at Parque Lage in Rio de Janeiro. Adidas says that the Brazuca is the most-tested ball ever having undergone a a two and a half year testing period with than 600 of the world’s top players and 30 teams in 10 countries across three continents.
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Nike Football Training Center Soweto

Nike Soweto football training centre
Hi guys,
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
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The 2012 Best Global Football Brands Based on the 13th Annual Best Global Brand Report

Hi guys,
According to Interbrand‘s 13th annual best global brand report, the 3 most valuable global brands in 2012 are Coca-Cola, Apple and IBM. I had a look at the ranking and asked myself the following question: “How did football brands do?” Let’s have a look
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FIFA Executive to Speak at Brand Licensing Europe

Hi everyone,
Brand Licensing Europe has announced that its second keynote speaker at the 2012 show will be Ralph Straus of FIFA. As head of strategy and brand management at FIFA, Strauss will discuss how the football governing body is managing its global licensing program in the run-up to the 2014 FIFA World Cup, in the BLE Big Interview on Oct. 17.
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