The French Women National Team endorsed adidas gear at the Olympics in London instead of their official kit supplier’s Nike. I doubted that Nike would stand still on this matter since they sponsor FFF for €42.6 million a year. Nike took action and FFF owes the swoosh €5 million.
Continue reading “French Women National Team in adidas at London Olympics: FFF Owes Nike €5 Million”
Hi everyone,With the closing of the London 2012 Olympic Games, adidas draws a positive conclusion of its involvement in the event. “Our presence in and around the Olympic Games was fantastic,” said Herbert Hainer, CEO of the adidas Group.
Continue reading “London Olympics Boost adidas Sales”
Back in February 2011, adidas invited British public to name the London 2012 matchball. The chosen name is Albert. The official match ball to be used at the London 2012 Olympic Games football tournament, was officially revealed at The City of Coventry Stadium by Tom Cleverley of Manchester United and Robert Ashcroft, the 43 year old from Derbyshire who named the ball.
Continue reading “adidas Launches the London 2012 Official Matchball: The Albert”
Puma has unveiled new kits for its ten African national teams at the opening of an exhibition on Interpretations of Africa: Football, Art and Design, at the Design Museum in London.
Continue reading “Puma Introduces 2012 African Football Kits”
The U.S. women’s soccer team might have just left $10 million in endorsements on the table after Sunday’s shocking loss to Japan in the 2011 FIFA Women’s World Cup.
Continue reading “World Cup Loss Costs U.S.Women National Team $10 Million in Endorsements Deals”
Companies are constantly looking for compelling ways to interact directly with their fans. In football, some clubs give the chance to fans to design their beloved club’s shirt, with obviously with some restrictions from a design and legal standpoint. Now, adidas UK is offering the public the opportunity to name the official matchball that will be used at the London 2012 Olympics.
Continue reading “YOU Name the London 2012 adidas Matchball”