One of the superstars of the 2014 World Cup is the free kick spray. FIFA launched it for the World Cup to help referees when a free kick is on. The greatest ideas are the most simple ideas. The free kick spray is definitly one of them.
Continue reading “World Cup Free Kick Spray: Yes it Can!”
Today World Cup kits overviews for Federations in group C. Let’s have a look at Colombia, Ivory Coast, Japan and Greece playing kits..
Continue reading “World Cup 2014 Kits Overview Group C”
adidas unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil. The ball will be an integral part of the Final on 13th.
adidas launched its official #all in or nothing campaign for World Cup 2014. An ad that features Lionel Messi experience a World Cup dream.
Continue reading “adidas Unveils World Cup 2014 Official Campaign”
Coca-Cola, a FIFA World Cup partner launched its marketing campaign centered around football as a driving force for good and peace. The stories portray the life in Japan, Eastern Europe, the Amazon and Ramallah where life is a daily struggle.
Continue reading “One World One Game: When Coca-Cola Gets Ballsy”
FIFA and Sony have extended their range of 4K broadcast initiatives for the 2014 World Cup national team tournament.
Continue reading “Sony Launches 4K Coverage Initiative at 2014 World Cup”
FIFA released its annual financial report showing a positive result of USD 72 million for the 2013 financial year, with 72 per cent of FIFA’s expenditure being directly invested into football over the same period.
A total of 473,076 tickets for the 2014 FIFA World Cup were allocated during the second random selection draw for all matches except the Opening Game in Sao Paulo and the Final in Rio de Janeiro. Brazilian fans received around 60 per cent of the inventory during this sales phase.
Continue reading “FIFA Allocates 2.3 Million World Cup Tickets to Fans”
Castrol has signed a one-year global brand ambassador deal with Brazilian star Neymar, an agreement that is set to complement Castrol’s deal as an official sponsor of Brazil’s 2014 World Cup.
Continue reading “Neymar Joins Castrol Players Portfolio”
Football brands have started to communicate around the 2014 World Cup. While Puma stresses its partnership with the Uruguay Federation, Nike creates a cooling technology for players during the event.
Continue reading “Nike Keeps Players Cool During World Cup 2014”
16 July 1950. Uruguay stunned the world with their 2-1 victory over Brasil at the overcrowded Maracaña stadium. Supposedly, this “tragedy” is still haunting Brasilians today. Puma is using this unforgettable event to communicate on the 2014 World Cup and leverage its marketing rights with Uruguay.
Continue reading “Uruguayan ghost of 1950 in Brazil”
FIFA have announced the total contributions for the participants of the 2014 FIFA World Cup have been increased to 37 per cent compared with the last edition in South Africa in 2010.
Continue reading “World Cup 2014 Prize Money Increased to 37%”