The first FIFA World Cup match ball to have a Twitter profile has reached a landmark of one million followers in the opening days of the tournament, growing by 850,000 since the kick-off of the competition.
Continue reading “Brazuca Hits One Million Followers Mark”
16 July 1950. Uruguay stunned the world with their 2-1 victory over Brasil at the overcrowded Maracaña stadium. Supposedly, this “tragedy” is still haunting Brasilians today. Puma is using this unforgettable event to communicate on the 2014 World Cup and leverage its marketing rights with Uruguay.
Continue reading “Uruguayan ghost of 1950 in Brazil”
A global event such as the World Cup gives a pretty good overview of the leading football brands. The marketing war between Nike, adidas and Puma has reached a pinnacle. Let’s have a look.
Continue reading “World Cup 2014: The Marketing War at Its Best”