First Gulf Bank, one of the major banks in the UAE, has agreed a new three year partnership with Manchester City FC to become the club’s Official Affinity Credit Card Bank Partner in the region.
Continue reading “Manchester City Strengthens UAE Presence with First Gulf Bank Partnership”
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.
Continue reading “The Top 10 Football Sponsorship Deals”
Premier League and Barclays announce three-year trophy tour to engage with fans across the globe. Barclays and the Premier League are for the first time to take the Barclays Premier League Trophy on a global tour. The Tour will start in Abu Dhabi and visit three more cities in the Middle East before heading to Hong Kong for the Barclays Asia Trophy in July. It will then travel to Asia, North America and Africa during the 2011/12 and 2012/13 seasons.
Continue reading “Premier League and Barclays Trophy on a Worldwide Tour”
This week’s top sponsorship stories are selected from I.Sportconnect, Sport Industry biz and World Football Insider. Enjoy the read and have a great week end!
Continue reading “Top Football Sponsorship stories of the week”