According to Sport Business, a consortium of major Chinese companies is set to join forces with a crowdfunding initiative in a bid to acquire ailing Italian Serie A football club AC Milan, according to Chinese state news agency Xinhua.
Continue reading “AC Milan Acquired through Crowdfunding?”
Call me naive but I do believe that football can contribute to social change and make the world a better place. On that matter, Coca-Cola is showing that the fiercest football rivalries can end up with smiles, tolerance and respect.
Continue reading “Coca-Cola Fair Play Machines: The Inter & AC Milan “Peacemakers””
Global clubs are always looking for new revenue streams that are a perfect match to their brand and values. Real Madrid unveiled an agreement with Versace. Football and high fashion: Yes it’s a perfect match!
Iconic italian club Juventus Turin have have officially announced a new six-year deal with adidas from the 2015-16 season worth €139.5m. The 3-stripes will have 2 major teams in Italian football: Juventus Turin and AC Milan.
Continue reading “Juventus and adidas Announce a Six-Year Deal Starting 2015-2016 Season”
Members of Emirates Skywards now have exclusive opportunities to redeem their Miles for tickets to matches of the world’s renowned football clubs sponsored by the airline.
Continue reading “Emirates Brings Skywards Miles Members to Top Football Games”
When you have a strong commercial asset that has a positive brand exposure, you don’t let it go. Adidas and AC Milan extended their sponsorship agreement until 2023.
Continue reading “adidas and AC Milan Until 2023”
Feyenoord has signed a five-year kit deal with adidas, effective from July 2014. The last time Feyenoord wore adidas gear was between 1991 and 2000.
Continue reading “Feyenoord Reunite with adidas”
Clubs involved in the 2012/13 UEFA Champions League shared €904.6m in participation, TV pool and performance-related revenue as the figures released by UEFA show.
Continue reading “2012-2013 Champions League Revenue Distribution to Club”
adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo.
Continue reading “adidas Add Flamengo to their Global Clubs Portfolio”
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.
Continue reading “Emirates and Real Madrid: The Sky is the Limit”
As many of you guessed, my yesterday article about Nike acquiring adidas and Puma was an April fools joke. I received some tweets, emails of friends, colleagues of the industry, some wondering if it was true, others in total disbelief. Regardless, it was fun. However, can this happen?
Continue reading “Nike Acquires adidas and Puma: April Fools Joke….really?”