A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
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Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.
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Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.
Juventus star Paul Pogba is set to land a massive £31million sponsorship deal with adidas. The French international is set to sign an endorsement deal with the 3-stripes after being at the centre of a bidding war between adidas and archrival Nike.
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adidas Hong Kong hosted a spectacular showpiece event this past weekend, bringing together some of the best street footballers and freestylers in an incredible location to prove they have what it takes to #BeTheDifference.
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What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.
adidas released a video today showing players such as Leo Messi, Luis Suarez, Gareth Bale and others, announcing a brand new footwear collection to come to life in May 25, 2015. No more Predator, F50, 11Pro or Nitrocharge.
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Breaking news: adidas announced today a record breaking partnership deal with the Brazilian Football Confederation (CBF), a never-signed-before deal of $450 million a year until 2078.
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As UEFA official supplier partner, adidas fully leverages its marketing rights to utilise the tournament matchball to communicate, engage and display a product that will continuously be under the spotlights: The adidas Finale Berlin.
Ulf Schott, Director of the German Football Association (DFB) gave the keys of success of German Football. One of them being that DFB develops not only players but people with personality and character.