adidas

A Dassler Feud Movie in the Making

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Hi everyone,adidas_puma
A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
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Manchester Announced a Staggering £515m in Revenues

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Manchester United Old Trafford
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
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adidas and the German Football Association until 2022

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adidas DFB 2022
Hi everyone,
Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.

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adidas Sees Double Digit Sales in 2016

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Hi everyone, adidas X and Ace

Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.

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Pogba Signs a £31million sponsorship deal with adidas

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Hi everyone,paul-pogba-boots
Juventus star Paul Pogba is set to land a massive £31million sponsorship deal with adidas. The French international is set to sign an endorsement deal with the 3-stripes after being at the centre of a bidding war between adidas and archrival Nike.
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adidas Launches #bethedifference in Hong Kong

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Hi everyone,be the difference
adidas Hong Kong hosted a spectacular showpiece event this past weekend, bringing together some of the best street footballers and freestylers in an incredible location to prove they have what it takes to #BeTheDifference.
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Some FIFA Partners/Sponsors Speak Out After Corruption Raid

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FIFA Exit sponsors

Hey guys, 
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.

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