A movie about the story of the Dassler brothers is in the making. Those who follow my blog know that I often point out this rivalry. I can’t wait to watch how Fortitude International, who acquired the film rights, showcased the feud between the Dassler brothers that led to the creation of adidas and PUMA.
Continue reading “A Dassler Feud Movie in the Making”
Manchester United have recorded record revenues of £515.3m in the 2016 financial year, becoming the first UK football team to break the £500m barrier.
Continue reading “Manchester Announced a Staggering £515m in Revenues”
Adidas and the German Football Association (DFB) extended their partnership until 2022. A partnership that has lasted more than 60 years.
Continue reading “adidas and the German Football Association until 2022”
Adidas announced that its global football business is expected to reach new record sales of €2.5 billion in 2016, representing a 13.6 percent gain over €2.2 billion in 2015. Adidas noted that one year after relaunching its football footwear offering, the brand is reporting market share gains across Western Europe, especially in key cities.
Juventus star Paul Pogba is set to land a massive £31million sponsorship deal with adidas. The French international is set to sign an endorsement deal with the 3-stripes after being at the centre of a bidding war between adidas and archrival Nike.
Continue reading “Pogba Signs a £31million sponsorship deal with adidas”
adidas Hong Kong hosted a spectacular showpiece event this past weekend, bringing together some of the best street footballers and freestylers in an incredible location to prove they have what it takes to #BeTheDifference.
Continue reading “adidas Launches #bethedifference in Hong Kong”
What a day!! My Tweeter feed was going crazy about the raid and arrest of FIFA officials for bribery and corruption allegation. I scanned the web to find out how FIFA sponsors would react and ultimately, what would their actions be. This is what they said.