Apologies for the lack of articles about the African Cup of Nations 2012. Being in New York is fantastic., but unfortunately keeps me too much away from blogging. This tournament gets a strong scrutiny from football brands and Nike have a very specific positioning. Take a look.
Continue reading “The New Generation of African Footballers Powered by Nike”
Adidas and the Confederation of African Football (CAF) presented a newly designed official match ball, the adidas ‘Comoequa’, the Official Match Ball for the 2012 Orange African Cup of Nations. The name takes its inspiration from the Como River which runs through both host nations – Gabon and Equatorial Guinea, and the Equator which runs throughout Africa and unites both host nations.
Continue reading “adidas Launches the 2012 African Cup of Nations Matchball: The adidas Comoequa”