Puma announced its partnership with the Confederation of African Football’s major competition, as the Official Fan Supplier for the Orange Africa Cup of Nations, SOUTH AFRICA 2013. This partnership will see the first merchandise developed and distributed throughout the whole tournament.
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Nokia India inked a partnership deal with FC Barcelona today, and became a regional partner of the Catalan club. FC Barcelona is increasing its presence in market with a fast growing economy.
Apologies for the lack of articles about the African Cup of Nations 2012. Being in New York is fantastic., but unfortunately keeps me too much away from blogging. This tournament gets a strong scrutiny from football brands and Nike have a very specific positioning. Take a look.
Continue reading “The New Generation of African Footballers Powered by Nike”
Adidas and the Confederation of African Football (CAF) presented a newly designed official match ball, the adidas ‘Comoequa’, the Official Match Ball for the 2012 Orange African Cup of Nations. The name takes its inspiration from the Como River which runs through both host nations – Gabon and Equatorial Guinea, and the Equator which runs throughout Africa and unites both host nations.
Continue reading “adidas Launches the 2012 African Cup of Nations Matchball: The adidas Comoequa”
Chelsea Football Club has partnered with professional Sail as the club strives to increase their brand footprint and following throughout Africa. Working on behalf of Chelsea, Sail will market the club throughout Africa with a particular focus on the club’s first team players, including Michael Essien, Didier Drogba and new signings Fernando Torres and David Luiz.