Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence

Hi guys,
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?
Continue reading “Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence”

Javier Pastore Sets PSG on the Global Tracks

Hi everyone,
Paris St Germain leads the Ligue 1 Orange and have sent a clear message to french football: “We are ready for you!” Javier Pastore, bought by the new Qatari owners for €42 million is without a doubt the superstar of the league. So much of a star that the PSG Jersey with Pastore’s name is completely sold out.
Continue reading “Javier Pastore Sets PSG on the Global Tracks”