My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
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Tottenham Hotspur and Under Armour launched their campaign Road to Glory to engage and challenge fans. The contest is to find and reward the most passionate Hotspur fans and reward the winning team with a VIP trip to London for Tottenham Hotspur’s final match of the season against Sunderland on May 19 2013.
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Under Armour and Tottenham Hotspur Football Club today unveiled the Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date.
According to Sport Business, Under Armour has hired brand communications agency PrettyGreen as lead PR agency partner in the UK. PrettyGreen has been contracted to build awareness of the Under Armour brand, products and sponsorships within the UK for an undisclosed fee.
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