I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real Madrid recently signed a sponsorship deal with Versace. Last year, Hugo Boss was appointed as Manchester Ciry official players’ suits designer, while Dolce & Gabbana became AC Milan’s official tailor. Now Arsenal suits will be designed by Lanvin.
Continue reading “Arsenal Suits Tailored by Lanvin”
I am always amazed at people’s creativity especially when it’s combined with crazy Photoshop skills. Thierry Henry scored the 400th goal of his career and celebrated Thierry Henry’s style which triggered creativity from fans. Have a look.
Continue reading “#Henrying: So Inspirational!”
Emirates and Arsenal have announced a new £150 million deal which grants the Emirati airline a five year extension to their partnership with Wenger’s clubs until the end of 2018-2019 season.
Continue reading “Arsenal and Emirates: 5 More Years and £150 Million”
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”
Some football clubs have chosen the U.S. for their pre season friendlies, others such as Arsenal have chosen Africa and Asia to launch marketing activities and tap into new markets. Emirates, Arsenal’s main sponsor will be presenting Arsenal’s summer tours to Africa and Asia.