I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real Madrid recently signed a sponsorship deal with Versace. Last year, Hugo Boss was appointed as Manchester Ciry official players’ suits designer, while Dolce & Gabbana became AC Milan’s official tailor. Now Arsenal suits will be designed by Lanvin.
Continue reading “Arsenal Suits Tailored by Lanvin”
I am always amazed at people’s creativity especially when it’s combined with crazy Photoshop skills. Thierry Henry scored the 400th goal of his career and celebrated Thierry Henry’s style which triggered creativity from fans. Have a look.
Continue reading “#Henrying: So Inspirational!”
Emirates and Arsenal have announced a new £150 million deal which grants the Emirati airline a five year extension to their partnership with Wenger’s clubs until the end of 2018-2019 season.
Continue reading “Arsenal and Emirates: 5 More Years and £150 Million”
Carlsberg is looking to ramp up the digital marketing activity around its sponsorship deals with Liverpool, Tottenham and Arsenal football clubs, after hailing the success of its Facebook and mobile campaigns during the Euro 2012 Championship.
Continue reading “Carlsberg Keeps Euro 2012 Success Momentum to Premier League Clubs”
Some football clubs have chosen the U.S. for their pre season friendlies, others such as Arsenal have chosen Africa and Asia to launch marketing activities and tap into new markets. Emirates, Arsenal’s main sponsor will be presenting Arsenal’s summer tours to Africa and Asia.
The UEFA Financial Fair Play is round the corner and Arsenal Football Club has posted pre-tax profits of nearly £50m for the six months ending November 2011. The sales of midfield duo Cesc Fabregas and Samir Nasri during the summer transfer window – in total, £41.6m of the club’s profits came from player trading.
Continue reading “Arsenal Sales Boost Profit”
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
Continue reading “After Henry and Aguero, PUMA Adds Fabregas to its Portfolio”
A friend of mine told me a couple of days ago that he only wears Nike sneakers because he grew with the brand in the early 90’s as a Basket Ball player. I was watching the Rotterdam roots of Van Persie video. An interesting video where adidas points out an important aspect: Growing kids with a brand is crucial.
Continue reading “The Rotterdam AND adidas Roots of Robin Van Persie”
Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.
Continue reading “Cesc Fabregas Back Home: Més Que Humour!”