The UEFA Financial Fair Play is round the corner and Arsenal Football Club has posted pre-tax profits of nearly £50m for the six months ending November 2011. The sales of midfield duo Cesc Fabregas and Samir Nasri during the summer transfer window – in total, £41.6m of the club’s profits came from player trading.
Continue reading “Arsenal Sales Boost Profit”
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
Continue reading “After Henry and Aguero, PUMA Adds Fabregas to its Portfolio”
A friend of mine told me a couple of days ago that he only wears Nike sneakers because he grew with the brand in the early 90’s as a Basket Ball player. I was watching the Rotterdam roots of Van Persie video. An interesting video where adidas points out an important aspect: Growing kids with a brand is crucial.
Continue reading “The Rotterdam AND adidas Roots of Robin Van Persie”
Presenting a new player to the press and the fans, is an exercise football clubs take very seriously. Not only it is a marketing opportunity to unveil player’s official number and sell replicas, but it is also a fantastic platform to promote the club’s image and values. FC Barcelona chose to take the humour route.
Continue reading “Cesc Fabregas Back Home: Més Que Humour!”
Arsenal Football Club has announced Carlsberg as the Club’s Official Beer Partner for the next three seasons, granting the Danish brewer global marketing rights to promote its association to millions of Arsenal fans across the world.
Continue reading “Arsenal and Carlsberg Sign Sponsorship Agreement”
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.
Continue reading “The Top 10 Football Sponsorship Deals”