Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm’s initial coin offering (ICO) at the 60,000-seat Emirates stadium.
Arsenal is the first time a major global sporting team has officially partnered with a cryptocurrency firm.
Continue reading “Arsenal Signs Cryptocurrency Sponsorship Deal”
The FA Cup will be rebranded as The Emirates FA Cup after the Football Association announced a three-year sponsorship deal with Emirates Airline.
Continue reading “The FA Cup Rebranded as The Emirates FA Cup”
Britain’s Website of the Year 2014 has named Arsenal’s platform – developed by Rippleffect – as the Best and Most Popular in sport for the third time in four years.
Continue reading “Arsenal Website Retains Sports Awards”
I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real Madrid recently signed a sponsorship deal with Versace. Last year, Hugo Boss was appointed as Manchester Ciry official players’ suits designer, while Dolce & Gabbana became AC Milan’s official tailor. Now Arsenal suits will be designed by Lanvin.
Continue reading “Arsenal Suits Tailored by Lanvin”
Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football
Continue reading “Puma Partners with Arsenal: The Biggest Kit Deal in English Football”
Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.
Continue reading “Emirates and Real Madrid: The Sky is the Limit”
Emirates and Arsenal have announced a new £150 million deal which grants the Emirati airline a five year extension to their partnership with Wenger’s clubs until the end of 2018-2019 season.
Continue reading “Arsenal and Emirates: 5 More Years and £150 Million”
The UEFA Financial Fair Play is round the corner and Arsenal Football Club has posted pre-tax profits of nearly £50m for the six months ending November 2011. The sales of midfield duo Cesc Fabregas and Samir Nasri during the summer transfer window – in total, £41.6m of the club’s profits came from player trading.
Continue reading “Arsenal Sales Boost Profit”
Recently, PUMA added Aguero to its players’ portfolio. Fabregas is now a new addition to PUMA’s football athletes. The former Arsenal captain will wear Puma’s new PowerCat 1.12 boot and will be the face of the German sportswear brand’s global marketing campaign for the footwear.
Continue reading “After Henry and Aguero, PUMA Adds Fabregas to its Portfolio”
New Friday article: The Top Football Sponsorship stories of the week. A compilation of the most interesting football sponsorship deals that happened during the week. Big thanks to the Sports Industry Group, and EU Football.biz!