Arsenal has signed a sponsorship deal with the US cryptocurrency CashBet, which will see the Premier League club promote the firm’s initial coin offering (ICO) at the 60,000-seat Emirates stadium.
Arsenal is the first time a major global sporting team has officially partnered with a cryptocurrency firm.
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The FA Cup will be rebranded as The Emirates FA Cup after the Football Association announced a three-year sponsorship deal with Emirates Airline.
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Britain’s Website of the Year 2014 has named Arsenal’s platform – developed by Rippleffect – as the Best and Most Popular in sport for the third time in four years.
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I often point out that football clubs are tapping into the high fashion industry, not only to explore new revenue streams, but to also position their brand image on a high end segment. Real Madrid recently signed a sponsorship deal with Versace. Last year, Hugo Boss was appointed as Manchester Ciry official players’ suits designer, while Dolce & Gabbana became AC Milan’s official tailor. Now Arsenal suits will be designed by Lanvin.
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Today the Gunners inked a deal with sports giant Puma. They have struck an agreement worth in excess of £30m-a-year which could see the five year contract worth £150 million (€177 million) in total. The biggest kit deal in English football
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Emirates is becoming more and more a key player in football marketing. The Dubai based airline inked a deal with Real Madrid, and adds another global club to its already strong clubs portfolio.
Continue reading “Emirates and Real Madrid: The Sky is the Limit”