Nike football released their new ad featuring Brasilian players’ styles, skills and football culture. Fun, inspirational Nike stars its famous icons such as Thiago Silva, Neymar, David Luiz, Paulinho and Bernard. Even Ronaldo and Scorlari have their seconds of shine.
Continue reading “Dare to be Brasilian: New Nike Football Ad”
As a former semi-pro football player, I do pay attention to brands or organizations that contribute to make football a better sport. 3 years ago, Nike launched the Nike Football Training Center Soweto that hosts more than 20,000 footballers each year. The intent of the project was to provide a lasting home for football in the dynamic community of Soweto that would continue on after the World Cup. Take a look.
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Heineken has announced the extension of its sponsorship with the UEFA Champions League. The new agreement means the brand will continue as an official partner of the club football competition up to and including the 2017 / 2018 season.
Continue reading “Heineken Extends Champions League Partnership”
Nike signed a sponsorship deal with the FA in September 2012, replacing a 50 year partnership between Umbro and the English FA. The swoosh released yesterday the first episode of “England Matters”.
Continue reading “Nike and The FA: England Matters”
Puma has launched the ‘Puma Football Club’ a new virtual football community, ahead of the new 2013/14 season, featuring brand ambassadors including Cesc Fàbregas, Sergio Agüero, Marco Reus and Gianluigi Buffon.
Continue reading “Puma Football Club to Engage Fans”
Puma and ESPN Wide World of Sports Complex at Walt Disney World Resort have teamed up in a multi-year agreement that will showcase Puma football and elite football players.
UEFA EURO 2016 moved a step closer on Wednesday with the launch of the distinctive, visually arresting logo for the final tournament.
Continue reading “UEFA EURO 2016 Logo Unveiled”
Adidas has extended its kit supply deal with the Colombian Football Federation (FCF). The deal, which extends a partnership first inked in 2011, will see Adidas provide kit to all Colombian national teams until 2022.
Continue reading “adidas and Colombia FA Until 2022”
If there is a one characteristic that defines Cristiano Ronaldo it’s speed. Nike launched the new Cristiano Ronaldo 2013 collection based on speed and pace.
Continue reading “Nike Launches Summer 2013 CR7 Collection”
Futsal is by essence very close to football, and many football players started off with futsal. Iniesta is one of them. Nike is utilising “Don Andres” futsal culture and style of play to promote not only the new “Elastico Finale II” shoe, but the whole futsal business category.
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When LinkedIn meet football, you get Fieldoo. Fieldoo is an online network for football players and agents who want to take the next step in their career.
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My football marketing blog is 3 years old today! Thanks a million to all of you who read, interact, send emails, retweet, etc….I do enjoy blogging and hope I got you addicted to football marketing!
Continue reading “The Football Lounge is 3 Years Old!”