Marketing dollars for league well down – and so are crowd figures

Hi all,
Football Federation Australia is spending less than half the amount marketing the A-League in this, its sixth season, than it did when the competition started in August 2005. The game’s governing body is investing between $2 million and $2.5m on marketing, media support, advertising and other promotional activity for 2010-11, a season where the on-field standards have probably never been higher but the attendance figures never more disappointing.

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