The Fifa Ballon d’Or award will once again become separate from football’s governing body, according to reports in Spain.
Barcelona fans will agree Lionel Messi is worth his weight in gold, and a Japanese jeweller has unveiled a solid golden replica of the Argentine’s foot in tribute to the Ballon d’Or winner.
When you have Leo Messi, one of the most marketable athlete ever, in your portfolio, opportunities to link the star to your brand are endless. Play the Messi Way is an adidas tribute to the four time Ballon d’Or winner.
To celebrate and show off the fact Lionel Messi has signed a new contract at Barcelona, the club released this video of the little superstar.
Continue reading “FC Barcelona Celebrates Messi’s New Contract”
adidas created the digital application Messi Matrix 2012, enabling fans to celebrate and explore the record-breaking year of the four time Ballon d’Or winner in a fast and fun way.
Continue reading “adidas Celebrates Messi (again) with the Messi Matrix 2012”
4 years in a row. Never been done before. Best player of all time. You got it, I am talking about Leo Messi. Yesterday in Zurich the Argentine won the Ballon d’Or and was crowned best player of the year for the 4th time in a row. Adidas celebrates a one-of-a-kind player with this video.
Continue reading “Ballon d’Or 2012: adidas Celebrates Messi”
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?
Continue reading “Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence”
Lionel Messi received the FIFA Ballon d’Or award yesterday in Zurich ahead of Xavi and Iniesta. My take was a tie between Xavi and Iniesta, where “Don Andres” would win.
Continue reading “FIFA Ballon d’Or: How the Voting Went”