Messi Ballon d’Or adizero MiCoach Golden Shoe: Trust and Confidence

Hi guys,
What I enjoy in sports marketing is the ability to plan and anticipate. Messi won the “Ballon d’Or” and adidas celebrated the 3 consecutive times “Ballon d’Or” with a golden adizero MiCoach to mark the occasion. What is the adizero MiCoach? A football boot with a brain, remember?
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