Recently, Paddy Power launched an initiative that gave Liverpool fans the opportunity to swap their Balotelli shirt with a new shirt featuring Fowler’s name at the back. Short term thinking, cheap shot, in other words, kindergarden marketing.
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PUMA has launched its new brand platform, Forever Faster, with a mission to become the “fastest sport brand” in the world.
Continue reading “PUMA Launches Forever Faster Campaign”
Puma kicked off its 2014 Nature of Believing campaign with the launch of the new evoPOWER football boot at a live event in Barcelona, backed by a new short film showcasing field tests of the new range featuring Puma Power players including Cesc Fàbregas, Thierry Henry, Marco Reus and Mario Balotelli.
Continue reading “EvoPower: The Super Boot Made in Puma”