Barça is the first sports club anywhere in the world to reach 100 million followers on social networks. The club gains about 100,000 new followers a day on over 30 different official channels on Facebook, Twitter, Instagram, YouTube, Google+ and Tencent Weibo.
Continue reading “FC Barcelona: Social Medias King”
FC Barcelona have renewed their shirt sponsorship deal with UNICEF where they will continue to pay $2 million for the United Nations Children’s Fund logo to be displayed on the back of their shirts until 2016.
Continue reading “FC Barcelona Extend UNICEF Deal until 2016”
Qatar Airways is a FC Barcelona partner since the 2013 season. Qatar Airways and the Catalan club launched a fantastic ad campaign: Qatar Airways and FC Barcelona, a team that unites the world. An ad that could become the ad of the year.
Continue reading “Qatar Airways and FC Barcelona, A Team that Unites the World: The Best Football Ad Ever?”
FC Barcelona and Panasonic Corporation have signed a new global collaboration agreement that will see the Japanese company become an official partner of the Catalan giants.
Continue reading “Panasonic is the Official Partner of FC Barcelona”
FC Barcelona has made an innovative move in the digital sphere by launching an official social media platform. FCBfeel.com will allow members and fans to share information and their interests about any part of the club.
Continue reading “FC Barcelona Launches FCBfeel.com, the Barca International Social Network”
I published an article in March about the Chance program from Nike. The Chance is Nike Football’s global competition seeking out the next wave of hungry young footballers. There are now 100 players left in Barcelona where only 16 will be picked.
Barcelona launched a new Facebook application on Wednesday designed to help the Spanish, European and world champions engage more effectively with their 28 million global fans on the social networking site. Continue reading “FC Barcelona Launch Facebook App”
A couple of weeks ago, I pointed out Barca fans disappointment of the partnership between the Catalan club and Qatar Foundation, as them (the fans) wanting the butter, the money for the butter and the dairyman’s daughter. The debate is now over. Indeed, the members have unanimously accepted the shirt sponsorship deal with Qatar Sports Investment that will bring in 171 million euros over five years.
Continue reading “FC Barcelona and Qatar Foundation: A Done Deal”
Barcelona are caught between a very strange dilemma: Making fans happy and generate revenue. Is this ever compatible anyway? Barca fans are angry that their iconic home (and away) shirt is not only stained with a sponsor, but with the Qatar Foundation one. A double problem for Sandro Rosell to deal with.
Barcelona sticks to its core value: Mes que un Club (More than a club). The Catalan club unveiled a new no smoking campaign inside Camp Nou. The Blaugrana will ask their members to vote on a total smoking ban at the club’s next general assembly but in the meantime have launched an anti-smoking campaign to dissuade people from lighting up during matches.
Continue reading “No Smoking Inside Camp Nou”
According to El Mundo Deportivo, FC Barcelona 2011-2012 Away jersey should be full black. The Catalan club recently agreed on a €150 million deal with Qatar Foundation and the Qatari organisation logo shall be featured on the black away kits.